Why Digital Marketing and Lead Generation Matter for Law Firms
Online lead generation is essential to a modern law firm and contributes to rapid growth. People are already looking for your legal services online. Let’s help them find you.
Digital marketing allows us to meet people where they are and guide them to you, rather than your competitors. Optimizing online searches helps potential clients discover the services they need, which means you get more qualified cases.
As people discover you online, our full digital marketing strategy will also show what sets you apart and educate potential clients about what they’ll experience when working with you. When they submit their case inquiry on your website, they may feel as familiar and qualified as a referral lead.
What Makes Working with Kaleidico Unique
We’re experts at generating law firm case inquiries, otherwise known as leads. By understanding the psychology and mindset of your clients, we design and test tactical user experiences that help them find the services they need. We also help them feel comfortable with engaging your firm to share their stories and potential cases.
With Kaleidico, digital marketing and online lead generation aren’t just about targeted marketing techniques meant to get in front of your potential clients. More importantly, it’s about helping someone who is seeking justice find an attorney they’ll feel confident and comfortable with to handle their case — to make your firm accessible to those who will benefit most from what you do.
When you work with us, we’ll discover and communicate your true strengths to engage potential clients who naturally align with your firm, practice areas, and cases.
Our Process as a Law Firm Marketing Agency
Get Started with Discovery
It all starts with a simple conversation, which we call Discovery. We’ll get to know each other through discussions where curiosity is encouraged on both sides.
We’ll discuss and decide whether partnering with Kaleidico is what you need. Together we’ll learn about what makes your firm unique, your objectives and how to reach them, as well as the ins and outs of your case types and practice areas.
When we work with you, it’s a true collaboration. Rely on our expertise as a law firm marketing agency, and we’ll support your firm in generating qualified leads.
Combining your knowledge of your cases with our legal marketing experience, we’ll outline an efficient and effective plan to generate case inquiries from law firm leads by optimizing your digital marketing. As we test new tactics and techniques, we’ll check in regularly to evolve the plan and ensure you’re getting results.
Evolving Digital Marketing Strategies
With Kaleidico, many digital marketing tactics are built into the overall plan to make your law firm more accessible to potential clients. We’ve created a proven framework that combines web design and development, content marketing and SEO content, PPC ads, email marketing, social media and other strategies to generate consistent and sustainable case inquiries.
These strategies work together to form a robust online presence for your law firm over time, which continues to fuel your business.
Building Support for Case Inquiries
When it comes to traffic and lead generation, it isn’t only about generating impressive numbers through your website. We want those increased website views and case inquiries to translate into real connections and real cases.
We’ll support your growing caseload by helping you build a well-rounded process for managing leads within your law firm. This could even lead to creating a referral network for case inquiries that don’t quite fit.
An Ongoing Partnership
With our tested framework, we know digital marketing and lead generation strategies need to flow with your evolving law firm. We’re with you as changes happen in your business, with your potential client base, and with the ever-growing digital marketing tools available. We’re your partner in strategizing where your firm’s marketing efforts will get you the best results.