Email Marketing for Senior Living

Email marketing for senior living ties directly to lead conversion. Leads that don't convert immediately are only valuable if you know how to work them over time. Kaleidco’s strategic email marketing and sales outreach engages leads to increase your pool of potential residents.

How email marketing for senior living impacts lead generation

If a lead doesn’t convert quickly, many businesses will throw it away. But it’s actually quite normal for leads to convert over time, especially when their purchase decision relates to an important life transition such as choosing senior care.

As seniors and their families research solutions online, they may connect with a handful of senior living communities and other care options to gauge their options, all while learning whether they’re even ready to move forward with a new solution. Making a final decision takes time.

Senior living operators, investors, and developers that don’t recognize how common this scenario is will miss the chance to meet leads where they are and guide them confidently to becoming a qualified lead.

Although managing email marketing and ongoing lead outreach can seem daunting, with the right expertise, it becomes a simple and valuable way to refresh your lead supply.

Kaleidico offers proven tactics both for sales outreach and email marketing to help you engage leads on an ongoing basis. Stay top of mind and show up for seniors and their families as the trusted solution they’ve been searching for.

Guide, remind, and educate leads about your business, converting them into qualified leads, and ultimately satisfied residents.

Transform how you communicate with and convert leads. Start here.

Email marketing for senior living toolkit

Consumers often start with research, searching for answers to their questions online. From there they may contact a handful of businesses for more information but likely need more time to make a final decision.

As you collect leads, email marketing and sales cadences further your engagement with them before they’re ready to get on the phone or even after they’ve gone unresponsive.

Between sales cadences for initial outreach and ongoing lead nurturing, to email marketing tactics like a welcome series and weekly newsletter, Kaleidico helps you engage clients to guide them through the transition into senior living.

Leverage your content and reach more people, even if they become cold or unresponsive during the initial sales process using our proven email marketing for senior living toolkit explained below.

Sales cadences and email sequences for lead management

For your initial outreach and ongoing lead nurturing campaigns, we provide custom content based in our proven library of email message, text message, and even voicemail drop scripts designed to work alongside individual salespeople assigned to resident leads.

Get these campaigns copy-and-paste-ready so you can simply add them to your lead management system.

Our sales cadences:

  • Are written as if they’re personal messages from your team members
  • Match your custom CRM statuses or workflows
  • Are designed to generate fresh leads from aged or unresponsive leads
  • Are intended to be sent from sales and marketing automation software for efficiency

Outreach mapping

Work new leads with our proven outreach campaigns made to match your workflow.

Based on your lead management statuses and outreach sequences, Kaleidico will map and write text messages, email messages, and voicemail drop scripts for each status.

Lead nurture mapping

When leads don’t convert in the first 30-60 days — which is common — they’re still valuable. You can actually stay top-of-mind with these unresponsive leads, turning them into your largest and most profitable source of fresh leads over time.

Leveraging our library of proven text message, email message, and voicemail scripts, Kaleidico crafts custom lead nurturing campaigns to engage aged leads, which were unresponsive or turn-downs, and convert them into win-backs.

Email marketing and lead nurturing custom templates

As a core piece of your email marketing toolkit, we build custom, professional templates within popular CRMs. These allow you to easily email leads for outreach efforts, as well as promotions and newsletters.

Leverage dynamic content and custom templates to deliver emails that are on-brand. Build trust in your ever-growing list of resident leads and email subscribers.

Lead magnets to grow subscribers list and generate leads

Have you used lead magnets to collect leads generated on your website? Lead magnets are powerful tools for increasing engagement and conversions.

By providing a highly-valuable downloadable resource for your web visitors, you get them to join your email subscribers list and warm them up before they’re ready to connect with sales directly.

Kaleidico writes, designs, publishes, and tracks pdf downloads from lead magnets that attract new email subscribers and even generate new leads.

How exactly do lead magnets work?

We design a custom landing page and CTAs for your lead magnet, matching your brand standards and seamlessly integrating these as components of your existing website.

On the landing page, Kaleidico uses email and lead captures to build an email list for lead nurturing. Our proven lead and email subscription funnels capture lead information. (These funnels can also be used with social media, SEO, blog posts, Google Ads, and display ad campaigns.)

As users give their information in exchange for downloading your lead magnet pdf, you smoothly onboard new email subscribers. We always suggest using an email welcome series that we build for each lead magnet. From there, an email newsletter sends subscribers your latest content on a regular basis to keep you top of mind.

An ongoing newsletter supports and guides your prospects through their decision process and gives you content to leverage during the sales process.

Benefit from our robust marketing framework

Kaleidico provides a wide range of strategic senior living marketing services, including website design and development, content marketing, and additional services to generate leads for your business.

Beyond our core lead generation services — and our email services for ongoing engagement — we also offer marketing add-on services.

These include the creation of custom well-designed direct mail pieces to target responders and social media engagement to build a presence where your audience is already active.

See what marketing tactics are best for you. Schedule a free discovery session.

What makes working with Kaleidico unique

Kaleidico has generated online leads for the past two decades. We’ve become experts at building systems that support the lead journey.

Of those many systems, email marketing is essential to reaching many of our clients’ lead generation goals, from senior living operators to senior housing investors and developers.

Kaleidico’s proven email frameworks start with understanding your audience’s mindset, as well as your position in the market. From there we creatively craft and design sales and marketing tactics that engage leads.

Our marketing and sales outreach process is built from a holistic, human-centered philosophy — consumers find what they’re looking for and you gain business from engaged and qualified resident leads.

Kaleidico’s approach to email marketing for senior living strengthens engagement with a larger consumer base, bringing you more leads who naturally align with your senior living services.

Our process: Email marketing for senior living

Start with Discovery

It all starts with a simple initial conversation, which we call Discovery. We’ll get to know each other through a discussion where curiosity is encouraged.

During this free session, together we’ll learn what makes you unique, your objectives and how to reach them, as well as the ins and outs of your organization and your audience. 

Ongoing collaboration

When we work with you, it’s a true collaboration. Rely on our expertise as an agency focused in email marketing for senior living.

We’ll support you in engaging resident leads that work best for you and fill your waitlists. As we test new tactics, we’ll check in regularly to evolve the plan and ensure you’re getting results.

Ready to refresh your current leads? Connect with us to start an effective strategy.

Get started with our 90-Day Senior Living Marketing Plan

We’ve broken down our 90-day senior living marketing plan to help you optimize digital marketing and fill your resident waitlist, all while focusing on what you do best — providing high-end care to seniors.

Further Reading

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The Secret to Becoming a Thought Leader in Your Industry

19 Ways to Grow Your Email List for Success