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About Kaleidico

Marketing requires creativity. But, creativity disciplined by process and experience yields consistent outcomes.


Proven Lead Generation

All brands are uniquely positioned. So every lead generation program is necessarily unique. But, the secret to consistent success is a disciplined creative process, informed by experience.

This is Kaleidico’s secret sauce. We’ve been generating leads since 2005, about the time Internet leads started being a thing.

Collaborative Experts

Just like brands are unique, organizations are all different.

You all have different strengths, cultures, and objectives. You need an agency that complements your organization. Excellent agencies are exceptional sources of complementary talent and solutions.

We believe deeply in this philosophy.

Kaleidico is as much a talent agency as it is a marketing agency. Here’s our roster, full of exceptional people and organizations.

Our Team

The core Kaleidico team is made up of experienced strategists, account managers, and web developers. This team is dedicated to collaborating with your organization to create and execute a lead generation strategy that delivers on your business objectives.
Bill Rice

Bill Rice

Founder / CEO
Kelley Nowak

Kelley Nowak

Business Development & Client Success
Samantha Bell

Samantha Bell

Account Manager
Angelo Marasa

Angelo Marasa

Senior Web Developer & Project Manager
Mika Kotanova

Mika Kotanova

Account Manager
Robert Baker

Robert Baker

Front-end Developer

Our Partners

No agency can acquire and retain the best talent in all of the many disciplines needed to execute complex projects. This is why Kaleidico regularly partners with these exceptional organizations to leverage their expertise and talent.
A sibling-run brand and design studio based in Michigan. Kinship is passionate about partnering with good people who believe in what they do.
Nate Rapai

Nate Rapai

Creative Director & Designer
Asia Rapai

Asia Rapai

Brand & Content Strategist
A hyper-specialized PPC advertising agency for direct and white label clients. They combine data and marketing expertise to deliver guaranteed PPC results.
Tony Shaw

Tony Shaw

Owner & President
Joseph Powell

Joseph Powell

PPC Manager

Should we talk about your website redesign or marketing initiatives?

We love talking to smart people about big visions.

If you’re thinking about repositioning your brand, redesigning your website, or just getting more out of your lead generation program, we’re eager to consult with you and see if we’re a fit.

Schedule your discovery session. Our first meeting will be an active consultation. I guarantee our 30 minutes together will be worth it.

We will come prepared. We will have briefly reviewed your website, assessed your brand’s lead generation potential and opportunities, and sized up your competitors.

You’re guaranteed to walk away with at least a few actionable ideas, even if we’re not a fit for a design or marketing engagement.

Schedule a discovery with us today.