Why content marketing for senior living is important for lead generation
To get more leads, we need seniors and their families to find and engage with your organization, right? Instead, they often fall into a frustrating series of rabbit holes when researching options online, never connecting with a senior care provider that can help.
You can reach consumers directly and offer the exact support they’re looking for with a proven content marketing strategy.websi
By constructing a smooth and compelling path to your community and its services, you create a powerful lead generation system.
Consistent and compelling content marketing meets potential residents where they are. It then guides, reminds, and educates seniors and their families about your organization, helping to convert them into qualified resident leads, and ultimately satisfied customers.
Not only will consumers have a better experience, but your business will too. Build traffic, capture, nurture, and convert qualified leads through an efficient and sustainable content process.
Strategic content marketing for senior living fuels lead generation and contributes to rapid growth for your organization.
What makes working with Kaleidico unique
Kaleidico has generated online leads for the past two decades. We’ve become experts at building systems that support the lead journey.
Of those many systems, we’ve found that content marketing is essential to reaching many of our clients’ lead generation goals, from senior living operators to senior housing investors and developers.
Our proven content marketing framework starts with understanding your audience’s mindset, as well as your position in the market. From there we creatively craft and design content campaigns across multiple channels that generate resident leads.
Content marketing isn’t just about targeted marketing techniques meant to get in front of your potential audience. Our content creation process is built from a holistic, human-centered philosophy — consumers find what they’re looking for and you gain business from engaged and qualified leads.
Effective content strategy requires a multi-disciplinary approach. Kaleidico uses a proven framework to gain high-quality traffic from our content reliably and to guarantee lead-generating outcomes.
Kaleidico takes these steps to build your senior living content marketing strategy
- Initial discovery and ongoing collaboration with you
- SEO research and analysis, including competitive research
- Traffic generation through content marketing with SEO blog content, PPC ads, email marketing, social media, etc.
- Website design and development to optimize conversions
- Lead capture, engagement, and nurturing to ensure lead flow
Using this framework, content marketing strengthens engagement with a larger consumer base, bringing you more resident leads that naturally align with your senior living services.
Our process: Content marketing for senior living
Start with Discovery
It all starts with a simple initial conversation, which we call Discovery. We’ll get to know each other through a discussion where curiosity is encouraged.
During this free session, together we’ll learn what makes you unique, your objectives and how to reach them, as well as the ins and outs of your organization and your audience.
When we work with you, it’s a true collaboration. Rely on our expertise as an agency focused in content marketing for senior living.
We’ll support you in generating leads that work best for you. As we test new tactics, we’ll check in regularly to evolve the plan and ensure you’re getting optimized results.
We’re experienced in navigating search engine requirements to help consumers find exactly what they’re looking for online, especially within the senior living industry.
We start with SEO and keyword research to analyze your space, where your audience already is, and what your competitors are doing.
This analysis never stops as we continually test and adjust content aimed at lead conversion. And it informs every action we take.
When we launch new content and campaigns, you’ll start to see traffic flow through your website from both paid and organic sources.
From regularly updated SEO blog content, to targeted PPC campaigns, and systematic email marketing, consumers are taken on the well-crafted journey to becoming qualified resident leads.
Design and development website optimizations
As traffic flows into your website, it needs to effectively turn web visitors into inquiring resident leads.
With our experienced design and development teams, that often results in immediate and incremental design, development, and conversion rate optimizations to get leads flowing fast.
Lead capture and engagement
Optimizing your website also comes with strategic lead capturing forms and clear calls to action that make it easy for visitors to engage with you. We optimize your messaging, design, and communication to move leads through the sales funnel.
Our design, strategy, and data tracking in these areas provide you with a level of detail your competitors likely miss. And it produces unusually high conversion rates.
Lead nurturing and remarketing
Getting the lead is not the end of our content strategy. We’ll help you turn leads into sales conversations or get them on your waitlists.
As your resident leads flow and increase, we’ll help you manage the ongoing relationship and communications so that lead generation never stops. Within your CRM we’ll teach you how to craft workflows that market to your various audiences, including unresponsive leads.