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How to navigate the saturated SEO keyword marketplace and get in to the cost-prohibitive PPC (AdWords) market. Actionable steps and strategies in this episode.

What you’ll learn in this episode:

  • The difference between SEO & PPC
  • How to use super local and other websites to crack into page one rankings
  • How to use super local and super niche to get competitive in PPC, without breaking the bank
  • When and how to use SEO and PPC to generate more leads.

Ready to generate more leads with your legal marketing?

Contact Kaleidico – over 15 years of generating online leads.

Further Reading

https://moz.com/ugc/harmonising-seo-ppc-a-practical-guide

https://www.wordstream.com/blog/ws/2010/08/19/seo-vs-ppc

https://neilpatel.com/blog/how-to-achieve-multi-channel-success-by-integrating-seo-and-ppc/

Bill Rice
About Bill Rice
Bill Rice is the Founder & CEO of Kaleidico. Bill is an expert in designing online lead generation strategies and programs. Kaleidico blends web design, development, SEO, PPC, content marketing, and email marketing to generate leads for mortgage lenders, law firms, fintech, and other businesses looking to grow a consumer-direct online strategy.