Consumers are more savvy and self-directed, in purchasing behavior, than ever before. This necessitates great content and user experiences to attract, inform, and convert them into customers.
Kaleidico’s content creators, strategist and editors will give you a marketing strategy that will help your prospects find you by:
- Leveraging influential, industry-specific writers
- Researching and optimizing content for your specific market
- Providing website content, blogging and design services, email marketing, video production, and distribution
Our content creators focus on the developing content that your target market will love and then getting it to them. Our approach goes the extra mile of researching how to create and align the right content with your target audience, engineering strategic paths to where they hang out, and distributing it online so as to engage these folks.
Content Marketing with Kaleidico looks a little like this:
- Initial Business Consultation and Website Review
- Keyword and Competitor Research and Analysis
- Market Research and Content Review
- Create an Audience Development Strategy
- Recruit and Hire Industry-specific Content Creators
- Development Editorial Topics, Tempo, and Calendar
- Create and Publish Content on Your Website and Partner Websites
- Distribute Content Consistent with the Audience Development Plan
- Regular Review and Analysis of Performance Metrics
Search engines and customers reward websites with great user experiences and valuable content. Kaleidico designs and executes an editorial process and website content that delivers the engaging user experience people want and, as a result, search engines like to rank.
Every business is unique; with unique goals, customers, and priorities. Kaleidico gets this and that’s why we offer customized content for your website to fit your business and budget.