Creative Brief:
Too often law firm brands are left neglected, a hasty jumble of partner names.
As the firm grows in strength and prestige the brand continues to lag behind, like a barnacled anchor hanging off a glistening luxury yacht. In a digital-first legal marketplace, your brand must be exceptional to stand out against a crowded and often undifferentiated list of competitors.
This was HSPRD, an exceptional Chicago law firm full of top-shelf legal talent and a broad breadth of legal practices with an incongruent brand image.