Using Content Marketing to Connect with Millennials
Content marketing is a great way to connect with your audience, and we’ve already talked about how it can help you engage with your customers. Today, we want to take things one step further and help you understand the importance of writing content for a particular audience!
One of the most urgent things you as a marketer need to know when using content marketing is who your targeted audience is. Millennials, the age group born between 1980 and 2000, are an extraordinary marketing target. They are a new breed of consumers that has already started to change the marketing landscape and the way we do business. They are faster, more intuitive and more connected than any other generation before them. Using content marketing can help you get them in your corner. But first, you need to get to know them.
Who Are the Millennials and What Do They Want from You?
Also known as the Millennial Generation or Generation Y, the Millennials are like no generation before them. They are the largest demographic in the marketplace, so you should really take the time to understand them. Don’t worry, they don’t bite (much)!
The Millennials grew up with technology at their fingertips, so using the Internet is second nature to them. They consume content across all platforms and all screens. This is great news! It means you can reach them on multiple devices. It also means they have high expectations from you and your content marketing strategy!
The members of this new generation value self-expression and creativity, so you need to be able to showcase your personality. This way, you’ll leave them waiting more! Millennials also respond well to comedy, so think about making your content as entertaining as possible!
The Millennials are used to getting whatever they want, whenever they want, so don’t expect them to be patient. One way to make sure they won’t abandon your article is to keep it short. This doesn’t mean all you articles should be like this. Think about adding context to your content. If your targets see your article while they’re on their phones waiting for the bus, they most likely won’t be willing to read a long text. But if they’re at home in bed with nothing to do, it’s an entirely different scenario.
Content Marketing Hacks to Please the Millennials
The millennials are complicated, tech-savvy, know-it-all characters, but to simply dismiss them as a bunch of arrogant youngsters that rely on an app for everything will be a mistake. One that could ruin your business.
Here are some final, short hacks you should remember when writing for the new generation:
- Make it personal.
- Keep it short.
- Be authentic.
- Focus on their needs.
- Be funny! Everybody loves a good laugh.
Reaching these powerful new consumers is not easy. Millennials respond well to content marketing, but your message needs to be precisely the way they want it. Creating the type of content that gets them excited about your brand is the fastest way to their hearts, minds and wallets. We can help you with that!