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What is a Full Stack Marketing Team and How to Use One

Many of you have heard the term Full Stack Developer.

This is a concept that came into being as the result of a few converging trends:

  1. Programming languages becoming more accessible to developers
  2. Growing user expectations of what software should be able to do
  3. Increased need to quickly and efficiently get software product to market

Full Stack Marketing is a similar phenomenon.

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In digital marketing, our converging trends are:

  1. The rapid proliferation of marketing technology that helps automate and scale
  2. Growing consumer expectations of the marketing experience
  3. Increased need to quickly and efficiently scale marketing and lead generation

What does this mean to you as a marketing director or CMO?

In the simplest terms, these same trends are forcing you to figure out how to recruit, train, or retain a full-stack marketing team ASAP. To remain competitive, you have to have a team that can think and execute across channels and leverage technology to achieve broad organizational growth goals.

The digital world is getting bigger and more complex. You must have an omnichannel approach to have any chance at influencing your customers.

Full Stack Marketing is the only way to success.

Need help with your digital marketing? Let’s schedule a discovery session.

What a Full Stack Marketing Team from Kaleidico Looks Like

For the price of one (maybe one and one-half) full-time employee, you get an entire marketing team that is focused on growing your business, both in brand awareness and cold hard leads for your sales team. Here is what this team looks like, by role.

Strategy

You get a Creative Director and Growth Strategist. This person will be actively involved in the account, with your team, and guiding all of the ideation and strategy from Kaleidico.

Project Management, Campaign Strategy, Execution, and Metrics

An account manager is essential to getting campaigns launched, maintained, and performing against your business objectives. This part of the team typically includes one or two project managers experienced and certified (typically HubSpot and Google certifications) digital marketing specialists. They manage all execution – managing requests, projects, and campaigns.

Web Design & Development

Our development team is a full-stack development team, including a senior software engineer and manager as well as a supporting team of front-end and back-end developers versed in PHP, WordPress, Javascript, theme, plug-in, and API development.

Here are a couple of recent website launches: CRCMich.org, Censys.io, and TheLifeBridgeChurch.com.

Social Media Management

This team is full of seasoned and creative social media managers. They drive strategy and execution on all social media platforms set up, management, coaching and training (to assist your internal team in creating effective non-ad and event posts), and creating and managing all social media advertising campaigns.

PPC (Pay Per Click) Management

Our PPC team is a group of seasoned, battle-tested PPC managers that have worked in some of the most expensive and competitive keyword marketplaces. They will create targeting strategies, do keyword research, create ad text and display ads, as well as manage and optimize Google AdWords for maximum impact. This team can also manage other pay per click advertising platforms, like Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.

Need help with your digital marketing? Let’s schedule a discovery session.

If you want to see the names and faces, you can check out our team page. If you’re ready to jump-start your business growth with our Full Stack Marketing Team, then just contact us here, we’ll set up a discovery call, and see if there’s a fit.

About Bill Rice

Bill Rice is the Founder & CEO of Kaleidico, a digital agency. Bill specializes in providing law firms, attorneys, banks, and emerging technology clients with lead generation strategies enabled with content marketing, SEO, PPC, and email marketing.

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