The best jobs make each challenge almost as enjoyable to encounter as each triumph. Such is the case at our digital marketing agency, Kaleidico. We don’t just love coming up with great ideas and seeing their results—we love the feeling of repeating that process again and again.
Digital marketing agencies should thrive on ‘The Challenge’
Unlike more traditional marketing firms, digital marketing agencies necessarily exist at the vanguard of the advertising world. Once the billboard was invented, the daily newspaper was delivered, and the 30-minute television program was developed, the general architecture of old-school advertising was set, (with some exceptions, of course).
Not so with digital marketing—things are constantly evolving. And when they’re not evolving, they’re changing practically overnight. This breeds tremendous challenges, but those challenges can be extremely fulfilling when they’re overcome.
You’ve heard the phrase, “never a dull moment”, well, that is truthfully applicable to our profession. (In fact, let’s ditch the word ‘profession’ and go with ‘calling’, it’s more apt.) You’ve got to keep moving, stay up on trends across myriad media, and whenever possible, anticipate them ahead of time.
Successful digital marketing agencies harness what would be considered stress by others and convert it into kinetic energy. We learn to not simply survive but thrive on our challenges.
A successful digital marketing agency creates an idea culture
Platforms change, tactics shift, capabilities expand—almost as fast as client expectations; the thrill of discovering the next big idea is the only constant. But here’s the thing: you can merely go hunting for ideas—and that can be good—but it’s not always great and certainly not always sustainable.
A truly great digital marketing agency knows how to develop its intellectual assets to the point of surplus. It creates an ‘idea culture’, if you will. Those ideas can apply to anything from the purely creative to the intensely technical.
One poor, put-upon, soul doesn’t have to struggle for those Eureka-moments. Instead, the entire team is engaged in finding solutions. The word for this is ‘synergy’—a state where the end result is greater than the individual sum of the parts. While this word is desperately overused in corporate culture, a certain synergy is necessary for a digital marketing agency to properly leverage its creative, technical, and business assets.
In a way, you want to harvest ideas, not hunt for them, just as the advent of agriculture allowed former hunter-gatherers to make it through suddenly changing climates and unforeseen circumstances. A great digital marketing agency knows how best to utilize its varied skill-sets and deliver something truly unique and effective to its clients on a repeatable basis.
The joy of working at a digital marketing agency is found in the eye-opening moment, the lightning bolt, the spark that lights a fire. Great content, smart SEO strategy, technological expertise, design thinking, focused leadership—when these elements come together, joy is the result; joy for a digital marketing agency like Kaleidico and, ultimately, for our clients.
Are you ready to experience the joy of great ideas–and the results that follow? Contact us.