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It doesn’t matter if you’re new to content marketing or have been in the field for many years, there will be times when you need inspiration.
You can turn anywhere you want — as long as you find what you’re looking for — but one idea typically stands out from the rest: examples from other brands.
From your competitors to brands in unrelated industries, keep your eyes open for content marketing examples that pique your interest.
You never know when you’ll find the inspiration you need to create your next great piece of content.
Let’s look at five of the best content marketing examples to inspire you in 2022 and beyond.
Blog Content Marketing
I’m going to start things off with a personal experience.
As an experienced freelance writer (15+ years in the field), I often receive emails from aspiring writers seeking advice. But as you can imagine, providing personal advice several times per week is time-consuming.
So, to solve this issue — while still helping others — I created a 10k word blog post on how to become a freelance writer.
Now, whenever someone asks for help kicking off their career, I simply direct them to this blog post. It serves as a professional guide for my audience while also positioning me as a thought leader in the space.
As a bonus, it drives targeted traffic to my website, which has helped me land both consulting and coaching clients.
Your blog posts don’t have to be 10k words or longer. What matters most is that the content is high-quality, actionable, and relevant.
Infographic Content Marketing
For many years, the most successful content marketers have been at the forefront of infographic content marketing.
While things have changed over the years such as growing competition for eyeballs, this is still one of the best ways to reach and engage your audience.
Here’s an example in the medical field, from the infographic template site, Easel.ly:
Imagine you’re an average person searching for information on pneumonia. You’re given one of two ways to improve your knowledge online:
- Read an article about pneumonia
- Scan an infographic (like the one you see above)
To get the facts in an easy-to-digest manner, an infographic is what you’re looking for.
If you’re a content marketer, you’ll want to keep this in mind while brainstorming new content ideas. Don’t be afraid to ditch the traditional blog format in favor of an infographic.
In addition to satisfying your audience, infographics are highly shareable. This amplifies your reach and helps you secure links, which is critical to your search engine rankings.
Video Content Marketing
With the demand for video content increasing, there’s never been a better time to use this form of content marketing to your advantage.
The biggest hangup with video content marketing is the perceived cost of production.
Yes, it’s possible to spend tens of thousands of dollars or more to create a high-quality, professional video with advanced equipment.
However, this isn’t necessary. You can get started with nothing more than a ring light, smartphone, and something valuable to share.
Let your creativity flow and see where it takes you.
PrettyLittleThing is a top player in the ultra-competitive online fashion retail niche.
Take a look at this example from the brand that shows how simple it is to get started with video marketing.
Do you see what they did there? They partnered with a popular influencer who went behind the scenes to display the inner workings of the company.
You can do the same thing as PrettyLittleThing without hiring an influencer.
Instead, you or one of your employees can grab hold of the camera. Imagine the value you can create for your brand for less than $100 and a few hours of time.
Email Content Marketing
Email content marketing takes on many forms of content marketing examples.
You could share a paragraph of text followed by a link to a recent blog post. Or you could share one simple sentence followed by a promo code.
Perhaps you’ll take the same approach as The Home Depot and go heavy with images and light on text.
This email is visually appealing, which helps to keep readers on the page. And when that happens, they’re more likely to be impressed by the offer of “up to 25% off.”
The key takeaway here is that email content marketing isn’t all about the written word. You can get just as much mileage — if not more — through the use of images and video. And, of course, offering the reader something of value, such as a coupon for your product.
Industry Resource Content Marketing
Industry resource content marketing is exactly what it sounds like. You create a targeted and desirable resource with the goals of:
- Attracting and engaging your audience.
- Improving your bounce rate.
- Providing useful and shareable information.
- Generating backlinks.
Let’s look at Product Manager Exercises as an example. This is a leading site for individuals interested in becoming a product manager.
One of the biggest issues facing candidates is the complexity of the interview process.
To combat this, the company built out one of the largest databases of product manager interview questions. With it, candidates can better prepare by answering questions that are likely to come their way when interviewing.
Now, consider the benefits for the company:
- It’s a valuable resource, which keeps visitors on the page for longer
- Its value gains the trust of visitors, thus increasing the likelihood of making a purchase
- It generates search engine traffic
- It’s a top source of backlinks (500+ at the time of publication)
The biggest benefit of industry resource content marketing is the ability to market your brand while also helping your audience. It’s a true win-win that’s likely to have a positive impact on your business.
These five content marketing examples should provide you with some inspiration this year.
From lead generation to establishing yourself as a thought leader, let these examples guide you over the months to come.
Should you require additional assistance — such as a proven content marketing framework, a white label service, or all-inclusive content creation — you’re in the right place.
Contact Kaleidico online or via phone at (313) 488-5625 to schedule a consultation with one of our content marketing experts.
Photo by Malte Helmhold on Unsplash