Looking for a marketing team that gets you? Picking the right agency is like choosing a new member for your band —you need someone who hits the right notes for your specific crowd.

For law firms, you need a squad that’ll get the phone ringing with new case leads—think sharp website and clever content that turns legal jargon into client magnets.

Senior living and assisted living communities—it’s all about trust and connection. You want marketers who speak with care, making complex choices feel a little more like home.

Mortgage companies, you’re after the number crunchers and storytellers—those who turn rates and loans into blog posts that don’t just attract clicks, but clients ready to talk shop.

It’s a jungle of agencies out there, but finding the right fit? That’s where the magic happens. Let’s sift through the buzzwords and find the real deal for your next marketing project.

Skip ahead: Schedule a free discovery call with our team.

10 SEO strategies for 2024: Key trends to be aware of

Search engine optimization (SEO) is about embracing cutting-edge content marketing trends to stay on top of Google’s search results page.

From using new AI-driven content creation tools, such as ChatGPT, to focusing on improved user experience through Core Web Vitals, the top marketing agencies are setting the bar for excellence.

By implementing new tactics such as voice search optimization and mobile-first indexing, the best marketing agencies ensure their clients will dominate in their respective industries.

Let’s look at what’s leading the charge for improved SEO going into 2024.

1. Core Web Vitals & UX

Optimize Google’s performance metrics to ensure a seamless user experience. 

For example, a top marketing agency might redesign a client’s website to load faster, ensuring it passes Google’s Core Web Vitals and improves the overall user experience.

2. AI Content & Optimization 

Use AI for content brainstorming and creation that resonates with what people are actually searching for and what Google wants to see.

An agency could deploy AI tools like SEMrush and Google Analytics to analyze search trends and use ChatGPT to create content that’s not only informative but also tailored to answer emerging user questions.

3. Semantic Search

Rather than keyword stuffing blog articles to be seen, rather, focus on zeroing in on what your audience is really after. It’s all about hitting the sweet spot where people’s real questions meet your expert answers.

4. Mobile-First Indexing

Over half of the world’s internet users are mobile-first users, meaning they’re viewing the internet primarily on their phones.

Recognizing that most users access the web via mobile devices, an agency will ensure a client’s site is mobile-friendly, from navigation to speed, for prime search engine indexing.

5. Voice Search 

Adapt content for the rise of voice-activated digital assistants, such as Amazon Alexa or Google Assistant.

Top marketing Agencies will craft content that answers direct questions, perfect for users who rely on voice search for quick, spoken queries.

6. Video SEO 

Engage users with well-optimized video content, such as YouTube videos, TikTok videos, or Instagram Reels that answer their queries.

They’ll optimize video titles and descriptions for relevance and search visibility, making it easier for users to find video content that solves their problems.

7. Local SEO 

Harness “near me” searches with improved local SEO. 

Take for example a blog post we’ve published targeting Michigan-based businesses called “The 28 Best Michigan-Based Website Designs in 2023.”

By optimizing for local search, an agency can help a business appear in ‘near me’ search results, driving foot traffic to local storefronts.

8. E-A-T for Credibility 

Build content that showcases: 

• Expertise
• Authority
• Trustworthiness

Content strategies might include showcasing client testimonials or certifications prominently, to bolster the site’s trustworthiness and authoritativeness.

9. Sustainable SEO 

Focus on long-term growth with consistent content updates and backlink strategies.

An agency might implement sustainable SEO by focusing on long-term strategies, like building a robust backlink profile and creating evergreen content that remains relevant over time.

Remember: Once you publish a blog, it will be on the internet forever, potentially bringing people in for years after it’s been published.

10. Integrated Marketing

Blend SEO seamlessly with social media, email marketing, and other channels.

Top agencies will create a cohesive marketing strategy that seamlessly integrates various channels—from SEO and PPC to email and social media—to ensure consistent messaging and maximize audience reach.

What do the top digital marketing agencies all have in common?

To really gauge a digital marketing agency’s caliber, look beyond the sales pitch—because smooth talk doesn’t always translate to success stories. 

Here’s what truly counts when you’re hunting for a marketing ally that delivers the goods:

• Honesty and transparency: Does the agency give it to you straight, even in their monthly reporting?
• Solid track record: Can they show a timeline of triumphs?
• Street cred: What’s the word on the street? Glowing reviews and client kudos speak volumes.
• Trophy shelf: Accolades and industry recognition can be a sign they’re at the top of their game.
• Measurable results It’s all about what they’ve actually achieved, not just what they promise.
• Happy camp: A team that loves what they do often does it best.
• Constantly learning and evolving: Is your marketing team constantly learning and getting new certifications, staying sharp in a field that never stops moving?

That’s your checklist for a marketing agency that doesn’t just say they’re the best—they show it.

How to choose the best digital marketing agency for your needs 

Most, if not all, of the agencies on our “best agencies” list are full-service digital marketing agencies.

This means they likely offer just about every service you’ll possibly need for your next digital marketing campaign.

• Website creation: Seek an agency with a robust portfolio of visually appealing and functional websites. Your website is the cornerstone of your digital presence; it should resonate with your brand’s ethos and engage visitors effectively.
• Branding excellence: Branding isn’t just about a logo; it’s about crafting a story. The right agency will translate your vision into a compelling narrative that echoes across all channels.
• Content mastery: Whether it’s video, blogs, or social media, content is king. Find a partner like Kaleidico, known for crafting content that captivates and converts.
• Paid media acumen: Online ads are a sprint to the top. The best agencies not only get you there, they ensure you’re seen by the right audience.
• SEO & strategy: Adept agencies don’t just aim for page one – they strive for a lasting presence. Their SEO tactics should boost your visibility and keep you there.
• Lead generation: The end game is leads that convert. Your agency should have a proven record in your sector, funneling quality leads straight to your door.

10 questions to ask a digital marketing agency

Depending on the desired outcome of your next digital marketing campaign, ask the following questions to a digital marketing agency before you hire them:

1. What’s your track record, and how long have you been shaping digital success stories?
2. Flash your badges – any notable team qualifications or certifications?
3. Is our industry’s digital battlefield one you’ve conquered before?
4. Show me the money – any case studies or success snapshots you can share?
5. Can we chat with a couple of your success stories (aka past clients)?
6. What’s the ETA on our digital campaign’s first signs of victory?
7. Rank and file – how many client keywords and sites have you championed to Google’s first page?
8. How frequently will you hit us with progress reports?
9. What core principles drive your agency’s digital strategies?
10. How quickly can we get the digital show on the road with you?

Large marketing agencies vs. small agencies

What’s the best choice for your company’s needs—working with a large agency or a small-to-mid-sized agency?

Each option has its pros and cons. Let’s compare working with a large-scale agency versus a small-scale agency.

Large-scale digital marketing agencies

• Pros: Large agencies boast expansive resources and seasoned professionals, providing a vibe of prestige due to their urban high-rise locations.
• Cons: However, they can be bogged down by red tape, may lack transparency, charge premium prices, and smaller clients could feel sidelined.

Small to mid-sized marketing agencies

• Pros: Small agencies are known for quick project turnarounds, less bureaucracy, and closer collaboration across teams. They tend to offer competitive pricing due to lower overhead costs.
• Cons: They may have smaller teams juggling multiple roles and can sometimes rely on more entry-level staff, just like their larger counterparts.

The bottom line on working with large vs. small marketing agencies

Large agencies offer scale but at a cost. Smaller agencies bring speed and personalized service, often at better value. 

Your choice should align with your priorities—scale and scope or agility and attention.

Check out these 7 best digital marketing agencies for 2024

A digital marketing agency doesn’t need to be a local company to provide outstanding results and customer service. 

Below is a compiled list of the best marketing agencies located throughout the United States offering a full range of marketing services.

1. Kaleidico

Cut through the noise with Kaleidico, your Michigan digital power player for killer lead gen. We’re talking slick websites, top-tier content, and SEO mastery that drives law firms, mortgage lenders, and healthcare heroes to the top. 

With our digital arsenal and expert team, expect nothing but results.

Our primary focus has been lead generation services for law firms, mortgage lenders, financial tech companies, as well as senior living communities.

To achieve our lead generation focus, we employ a diverse team of specialists, including: 

• Web designers and developers
• Graphic designers
• Content strategists and writers
• Editors
• Email and social media marketers
• Account managers
• PPC specialists

At Kaleidico, our primary offerings to clients include:

• Website design and development
• Landing page creation
• Branding
• Website maintenance
• Lead generation campaigns
• SEO and content strategy
• Content marketing and blog writing services
• White label content marketing services

2. WebFX

Power up your online presence with WebFX, the titan of digital strategy. 

Stationed in Harrisburg with a colossal traffic draw, they’re your full-suite experts in PPC, SEO, and social media, flaunting partnerships with Amazon, Google, and Facebook. Award-winning culture translates to peak performance for clients.

WebFX provides:

• PPC Management
• SEO Services
• Social Media Marketing
• Content Marketing
• Web Design and Development

3. Thrive Internet Marketing Agency

Scale new heights with Thrive, the Texas-sized solution to web design, SEO, and social management. 

Their nationwide presence delivers top-tier eCommerce marketing and a unique reputation management service, ensuring your brand stands out in the digital wilderness.

Thrive offers: 

• eCommerce Marketing
• SEO and Web Design
• Social Media Management
• Reputation Management
• PPC and Email Marketing

4. SocialSEO

SocialSEO turns the complexity of search algorithms into the simplicity of first-page rankings. With a keen eye for local nuances and a broad stroke for national visibility, they’re your SEO senseis.

SocialSEO offers:

• Search Engine Optimization (SEO)
• Social Media Management
• Email Marketing
• PPC Advertising
• Video Production Services

5. KARMA jack

Detroit’s own KARMA jack infuses that Midwestern hustle into every campaign, delivering sleek designs and sharp strategies that turn clicks into customers and ads into action.

KARMA jack offers: 

• Website Design and Development
• SEO Services
• PPC for Google and Facebook
• Social Media Management
• Branding and Consulting

6. Mabbly

This agency (Modern Agency Borne By Loving You) transforms the Windy City’s breeze into a digital gale force, powering through SEO challenges and elevating brands with data-driven creativity and chic Chicago charm.

Mabbly offers:

• Brand and Growth Strategy
• PPC and Video Production
• Social Media Management
• App Development
• Content Strategy and Lead Generation

7. Comrade Digital Marketing Agency

Simply referred to as “Comrade,” this digital marketing agency has an established history in Chicago with satellite locations in Miami, Los Angeles, and Austin to serve more of the nation.

Comrade offers: 

• Inbound Marketing
• SEO and Web Design
• Small and Mid-Sized Business Specialization
• Full-Service Digital Strategies
• Professional and Friendly Customer Service

Kaleidico—The best digital marketing agency for law firms, mortgage lenders, and fintech companies

Looking for red-hot leads? Kaleidico’s your go-to marketing agency.

We craft killer websites for law firms, mortgage lenders, and senior living communities that don’t just attract clicks—they rake in the leads.

We’ve been navigating the mortgage market’s highs and lows since 2005, and we’ve powered up law practices, fintech firms, and senior living communities to generate new leads.

Ready for action? Book a Discovery Session today, and let’s talk about goals, get down to brass tacks, and fuel your company’s future.