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My iPhone told me the other day that my screen time has increased 35% in the past week.
I’m probably not the only one spending more time on my phone and consuming more content.
In fact, since the pandemic, content consumption has risen 30% according to one article, and I suspect it may be actually higher than that.
With all the increased time spent on our phones and computers, there’s a greater opportunity for brands and companies to produce more high-quality content this year.
There’s never enough great content, am I right? What should be a part of your content strategy this year?
In this article, I’m going to cover the top content marketing trends of 2022 so you can create your best content and get discovered by your target audience.
Want to get more content marketing tips? Be sure to check out our 25+ Content Marketing Tips to Generate Leads in 2022.
Video marketing on the rise
Producing more video content should be a major part of your content marketing strategy in 2022.
While the online blog space may seem oversaturated with too many redundant articles, it seems like there’s never enough good video content out there.
90% of those surveyed in 2021 said they wanted to see more videos from brands.
So give the people what they want — more videos.
Short-form videos (Facebook Stories, Instagram Reels, TikTok, YouTube Shorts)
The number one content marketing trend of 2022 is the rise of short-form videos, such as Facebook Stories, Instagram Reels, TikTok videos, and YouTube Shorts.
What this shows us is that you don’t need to invest thousands of dollars into producing a 3-5 minute video.
Rather, a 30-second clip on your preferred social media platforms can be more effective. Even better, a series of short clips are quick to create and get great exposure.
Short videos are perfect for highlighting products or services, creating viral content, or giving extremely short, but helpful, tutorials.
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Writing for humans, not robots
Search engine optimization (SEO) specialists have been playing the ever-changing SEO game, making sure to follow Google’s guidelines and make sure their content reaches the first page of search results.
The problem? Usually, this content is junk stuffed with too many keywords, written for bots to discover it, not humans.
If you’ve ever read an online recipe, you’ll know exactly what I mean — you have to read countless pointless paragraphs in order to get to the recipe.
While it’s true the first person to read your blog posts is actually a Google robot, you need to write for a human audience first, then optimize for crawling bots.
Your content marketing efforts are worthless if you’re not actually reaching your potential customers. That’s who your content should be written for.
As Google has always said, just write content for humans.
The search algorithm is constantly evolving, and writing for bots first will end up hurting your SEO results in the long run.
Running content audits
Instead of producing a ton of new content this year, why not revise, re-write, and expand your current collection as part of our overall content marketing strategy?
The work has already been done for you.
All you need to do is find your top-performing blogs, update and rewrite them to make them relevant, and watch them perform even greater this year.
Are we saying you should stop producing new content this year? No, but make sure updating old content is on your list of to-dos.
Looking for tools to help you audit and create better content? Read our guide on The Ultimate Content Marketing Toolbox.
More interactive content, animations, and tools
Offer more interactive content to give your readers something to read and fidget with to create more engagement.
Consider creating an interactive tool to put on your websites, such as calculators, lead paths, surveys, or interactive infographics, and offer your readers something your competitors don’t have on their websites — a fun, intuitive experience.
Infographics are more shareable than blog posts. Take your best blog posts, condense them, and turn them into aesthetically pleasing infographics.
Then add these infographics back into your blog posts to watch them perform even greater.
Using AI tools for content marketing
AI-generated content and platforms are on the rise, perhaps to the dismay of content marketers everywhere.
But don’t worry, because Google considers AI-generated content to be spam.
However, AI writing tools have their place — creating writer’s guides, proofreading, performing keyword research, and SEO optimization are all greatly enhanced by new AI tools.
But if you expect to press a button and have a bot create a high-quality 1,000-word article, think again.
Content marketing strategy and tools can only go so far without a human element behind them.
Bigger content budgets to meet demand
The pandemic increased at-home media consumption. Americans now watch more videos, read more blogs, and spend more time online than before.
Unsurprisingly, content marketers have increased their budgets in 2022 to create content quicker, both written and visual, to satisfy the demand.
Mobile-friendly content and websites
I know I’ve said this a million times, but half of all internet traffic in the world is done on mobile phones.
And yet, there are still countless websites out there that aren’t mobile-responsive.
Having a mobile-friendly website is essential in 2022, because it:
- Reduces bounce rate
- Improves SEO
- Leads to more user-friendly interactions and better lead generation
Guest blogging B2B content marketing
Guest blogging is a current content marketing trend that lets the guest writer tap into an existing blog’s audience, in returns of generating referral traffic to the writer’s main website.
And it works wonders too. It’s a win-win — the guest writer gets increased visibility, while the blog gets more content that will improve its traffic.
Ever Google a question, and see a featured snippet at the top of the search results? That’s a zero-click search.
What’s the point, exactly? Don’t you want people to go to your website, instead of not clicking?
Yes, of course, but the idea is a zero-click search is a way to hack the system to get featured on the top page of Google in no time.
Sure, some people won’t click on your website, but many still will and the increased exposure and visibility will make it worth it as another SEO marketing tactic.
Kaleidico — an agency for content marketing success and lead generation
Kaleidico is a lead generation agency specialized in content marketing for lawyers, law firms, mortgage professionals, and fintech companies.
As a content creation agency, we’re staying on top of the latest content marketing trends to produce content that your target audience is searching for right now.
Our team of writers and editors will craft compelling and high-quality content that will improve your website’s SEO and generate serious leads for your company.
Want to work with us? Schedule a Discovery Session so we can get to know each other.
Photo by Edmond Dantès