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The Creative Brief is one of the most powerful weapons and assets of an agency. It’s the way we convey ideas and innovation to our client--sparking their excitement and vision in three pages or less. This week we talk about the Art of the Creative Brief.
Work almost always involves collaborating with people and organizations that have competing priorities and objectives from your own, but you need to create alignment with them to get your own goals accomplished. How do you do this? Empathy.