What's in this article?
Content marketing has the power to leave a lasting impact on your audience.
For mortgage companies, your audience typically seeks expert guidance and clear explanations to navigate the complexities of homebuying and mortgage products.
Mortgage professionals who invest in content marketing can:
- Establish themselves as trusted advisors
- Differentiate themselves from competitors
- Build a loyal client base that views them as a valuable resource in their financial journey
In this article, we’ll look at some of the best content marketing examples from mortgage companies on the web and uncover the strategies that have helped them stand out in a crowded market.
1. Park Place Finance Educational Blog Series
Blogs help generate organic traffic through keyword-rich content. When structured as a series, they create a natural path for readers to continue exploring your site and increasing engagement.
Park Place Finance’s blog contains numerous topics on real estate investing, including specific fix-and-flip insights, tips for finding distressed properties, and how to build a rental property portfolio.
Effective educational blog content addresses common questions, demystifies your mortgage process, and informs potential borrowers about market trends.
2. Compass Mortgage Calculators
The best mortgage websites include interactive mortgage calculators and tools to help inform and empower borrower decisions.
Compass Mortgage offers numerous mortgage calculators on its website, including:
- Mortgage payment calculator
- Refinance calculator
- Loan comparison calculator
- FHA loan calculator
- VA loan calculator
Mortgage calculators give homebuyers a clearer sense of affordability and help them determine what fits within their budget.
By providing instant, relevant information, these tools create an engaging and valuable user experience that encourages visitors to stay on your site longer.
3. Guild Mortgage Explainer Videos
Video is a popular and engaging type of content in 2024 that helps viewers get a sense of who you are and breaks down confusing topics into simpler terms.
Guild Mortgage shared a short video Reel to Instagram explaining how the homebuying process works for self-employed borrowers.
The strength of explainer videos comes from their ability to capture attention quickly and address common questions and pain points.
4. New American Funding Client Success Story
Client success stories and testimonials are among mortgage companies’ most powerful forms of content marketing.
These real-life accounts provide a personal touch that resonates with potential borrowers and reveal how your company has helped others achieve their homeownership goals.
New American Funding recently shared a customer success story on Instagram about a buyer who was rejected nine times before getting approved and closing on a home with the company.
5. Rocket Mortgage Downloadable Guide
In-depth guides and ebooks dig into key topics like first-time homebuying, refinancing, and financial planning.
When structured as free downloads in exchange for contact information, they serve as both educational content and lead generation tools.
Rocket Mortgage offers a comprehensive guide for first-time homebuyers ready to download, print, and share—complete with printable worksheets.
6. MyPerfectMortgage.com Email Marketing
What can you do with the email addresses you collect from a lead magnet? Create targeted campaigns!
Email drip campaigns consist of automated, personalized email sequences sent to prospects based on their needs, behaviors, or stages in the buying process.
MyPerfectMortgage.com recently sent an email encouraging its target audience to take action due to falling rates, including purchasing a home or refinancing.
7. Marquee Funding Group Webinar
Webinars are a powerful tool that can help mortgage companies:
- Generate leads through sign-ups
- Interact with your audience in real-time
- Showcase your expertise
- Address common concerns
Earlier this year, Marquee Funding Group hosted a webinar for investors that explained how its platform could help them achieve solid yields while minimizing risk.
By discussing current market conditions and the basics of their offerings, Marquee provided an engaging way for interested prospects to learn about their options.
8. Modern Mortgage Team TikTok Updates
Certified mortgage advisor Amber, operating as @modernmortgageteam on TikTok, posts mortgage market updates every Monday.
She discusses current rates, Federal Reserve actions, and other timely topics.
Social media campaigns tailored to specific mortgage trends and topics can effectively connect with your audience and build trust.
Posting on predictable days and times also creates a routine your audience can rely on.
9. Gualdoni Real Estate Group First-Time Homebuyer Checklist
Gualdoni Real Estate Group shared a handy checklist for first-time buyers on Facebook, with clear steps and a strong call to action.
Checklists are versatile forms of content that can be tailored to specific seasons, stages of the homebuying process, general home maintenance, and more.
They help your prospects stay organized and informed, and they can easily be distributed across all of your channels or even used as a lead magnet.
10. The Mortgage Reports Infographic
The Mortgage Reports used an infographic to display the pros and cons of USDA loans in a clear, visually appealing format and shared it via Instagram.
Infographics help readers to break down detailed topics, visualize data, and repurpose content.
For example, if you had a blog post or video on the pros and cons of a loan product, you could transform it into an infographic and share it on social media.
Frequently asked questions about content marketing
Content marketing involves creating and sharing valuable, relevant content to attract and engage a target audience.
The goal is to build trust, provide useful information, and drive profitable customer actions, such as generating leads or increasing sales.
A content marketer is responsible for planning, creating, and distributing content that aligns with a company’s marketing goals.
They focus on producing engaging content that attracts, educates, and nurtures potential customers, helping to build brand awareness and drive conversions.
Identify your target audience and their needs first, then create a content plan that includes topics, formats, and distribution channels.
Begin producing valuable content, such as blog posts, videos, or social media updates, and measure the results to refine your strategy over time.
Consistent, compelling content helps mortgage companies meet potential borrowers where they are—and convert them into customers!
Kaleidico can help you create a smooth path for your loan products and is a powerful lead generation system.
