Here are five sales tips that you can use in order to increase your income this month. All of these techniques have shown results in sales improvement research. These techniques will not cost your company anything, and they work both for traditional and online businesses.

1. Start With Your Biggest Benefit

What is the one thing your brand has to offer that others do not? What will it do to improve your customer’s life? This is the first thing that you want to promote. It should be the first thing that people hear when they find out about your business. The biggest benefit has to come first, because this is what will grab your customer’s attention. You need to have their attention in order to move forward.

2. Only Promote One Product at a Time

Whether you are selling products or services, only one thing should be promoted at a time. In this way, the only options that a customer has are either “yes,” or “no.” Once the customer says “yes,” you have a sale. Once a “yes,” decision has been made, there should be no further decisions. The customer could potentially be scared of making the wrong decision, and will instead revert back to “no.” When a customer says “no” to only one product, you can still get a “yes” on a different one. The case is different if you try to sell them on the whole company.

3. Get Specific

Many people who are relatively new to sales will make general statements about what is good about their product. They might say that their product is the “best,” an “excellent” choice, and that it is the “easy” way to get something done. Customers don’t want to know this. They want to know how a product makes something “easy,” why the product is an “excellent” choice, and what it’s the “best” at. Provide concrete information to your customers. They will come to think of your product as a real thing rather than an abstract entity.

4. Consider the Customer’s Needs

Conduct sales improvement research in order to get an idea of what your customer bases look like. There is no such thing as a generic customer. Figure out what the most common needs are, and talk about how your product meets those needs. Create a personalized approach that is more targeted to different types of people.

5. Use Emotions, Not Logic

Remember that human beings are emotional creatures. They make decisions primarily based on their gut feelings about a product. Address these first and foremost, and use logic as a justification to follow through on these feelings. Never use logic to create good feelings about a product.