The Value of Social Media

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Should executives use social media? The rise of social media is one of the biggest stories in recent years, but you’d be surprised how many clients ask whether or not they should join in and what the value of social media really is. Well, first things first, I’m a believer in the practice. The READ MORE

SEO for Brand and Reputation Management

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One of the dangers of neglecting SEO for brand and reputation, and your Internet marketing channel in general, is the cost of surrendering your brand and reputation to others to define. The Internet is a content monster. It’s constantly expanding with new articles, images, and videos about READ MORE

How NOT to Do a Promoted Twitter Campaign

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San Diego theme park SeaWorld recently suffered a great deal of negative press thanks to Blackfish, a documentary investigating the deaths of several trainers at the hands… er, fins of an allegedly mistreated orca. I am not here to defend or contradict the sentiments of the filmmakers. You can check READ MORE

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