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Law Firm Marketing


Attract more qualified case leads to your law firm with our results-driven marketing services.

Schedule a Discovery Call

Share some quick details, and we’ll schedule a free discovery and strategy session. See how Kaleidico helps to attract qualified leads quickly.

Generate high-quality case leads now

Let’s reach your target audience right where they are so that you can provide the expert legal services they need.

Kaleidico brings more than two decades of experience helping law firms thrive. With our industry knowledge and a comprehensive range of proven digital marketing services, we provide an entire lead generation program to attract more qualified leads and grow your business.

Kaleidico’s law firm marketing services

  • Website design and development
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Content marketing
  • PPC ads
  • Email marketing
  • Social media
  • Qualified leads to buy

Improve ROI with a full turn-key marketing team

Kaleidico offers an entire experienced turn-key marketing team that provides all of the services and expertise you need to generate exclusive leads — for the same price as hiring one Marketing Director.

marketing director vs Kaleidico marketing team

Our proven marketing services combine each of the core outbound strategies needed to generate quality ongoing leads for your team.

  1. We generate legal services traffic from reliable sources.
  2. Convert traffic to prospects, guiding them to become qualified leads.
  3. Connect leads to your team from your optimized website.

The way consumers find lawyers has changed. Are you able to reach them?

Previously many law firms relied on referrals for qualified leads. However, consumers are beginning to take things into their own hands and research their options online, rather than seek a referral.

59%

Consumers who seek a referral for their lawyer

57%

Consumers look for a lawyer on their own, many searching online

Source: Clio’s Lawyer Statistics for Success in 2023

Many law firms are beginning to rely on marketing to generate online leads

These are the most likely tasks law firms outsource to marketing consultants:

  • Website design
  • SEO
  • Social media

As one example — for law firms using digital marketing, it’s working:

  • 27% of law firms report having a blog
  • 25% of firms with a blog report that clients have retained them as a result of the blog

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Start with our 90-Day Law Firm Marketing Plan

We’ve broken down our proven 90-day law firm marketing plan. See for yourself how we optimize digital marketing to bring in qualified leads.
Download the 90-Day Law Firm Plan

Law Firm Lead Generation FAQs

How do I reach more people that need my legal services?

Kaleidico will work with you to assess your current digital marketing channels and strategies. From there, we’ll apply our proven framework for generating and securing leads.

This involves a combination of targeting the right audiences, educating them on their options, and guiding them to connect with your team to provide the legal services they need related to the scenarios you most want to serve.

What does a discovery call with Kaleidico entail?

Our free discovery and strategy session is a chance to get to know one another without any strings attached.

Once you schedule a session at a time that works for you, we’ll meet for about 30 minutes to ask questions and get to know your pain points. We’d also love to discuss your hopes for future goals.

Together we’ll talk through how our services could help, the results you could see and when, as well as how we would work together and whether this is a mutually beneficial partnership.

What type of law firms does Kaleidico work with?

Kaleidico has helped a range of law firms attract clients, with a particular focus in those specializing in personal injury and medical malpractice.

We’ve also shaped our marketing services and price points to be effective and affordable for any size firm. We’ve worked with partners, attorneys, and marketing teams to help law firms target the case types they want and generate those particular leads.

By providing marketing services to law firms and other industries for more than two decades, we’ve learned how to strategically navigate many different scenarios, obstacles, and objectives.

What is it like to partner with Kaleidico’s marketing team?

We’re your partner in strategizing where your marketing efforts will get the best results.

With our tested framework as a legal lead generation company, we know that digital marketing and lead generation strategies need to flow with the evolution of your business and complement your current structure and systems.

Our team is transparent, honest, and collaborative, working to keep up with your evolving needs. We’re with you as changes happen with rules and regulations, with your potential prospects, and with the ever-growing digital marketing tools available.

How will lead generation fuel my business?

As more leads discover you through targeted online channels, our full marketing strategy will also show what sets you apart and educate your audience about what they’ll experience when working with you. When they engage with a case inquiry, they’re already warmed up. 

Generating and capturing these audiences generates more referrals, makes outreach easier, and opens up your options for case types.

Schedule a Discovery Call

Share some quick details, and we’ll schedule a free discovery and strategy session. See how Kaleidico helps to attract qualified leads quickly.

Start converting more case inquiries

Connect with us to execute strategic digital marketing strategies that convert more qualified leads. We’ll handle lead generation so you can focus on providing your legal services to those who need it.

Schedule a Discovery Call