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With so many online businesses out there and with over 2 billion Internet users in the whole world, it’s only natural to say that you have to start working on your lead generation techniques, so that your ideal audience will find you, will be attracted to your business and will ultimately become your customers.

These techniques will not only help you attract leads, but it will also keep them coming back to your website.

1. Optimize your website and landing pages

This is the first thing you need to do if you want to keep your visitors on your pages. Think of your website as a lead generation machine. When optimizing a page, you need to focus on making the navigation easy to understand for the customers and place the content so that it makes sense for them.

Also, by placing targeted content on your pages, it will guarantee the fact that you will attract audiences that can transform into leads. It’s also important to have calls to action placed throughout your website, whether it’s text or it’s graphic buttons. Make sure the buttons are visible and that the text is clear.

2. Increase your online presence with SEO

Organic search is not dead and it can be incredibly valuable for your website. If people are able to find your pages through search engines, then your website will rank higher. This will ultimately mean that you will get more leads. For SEO, you should really focus on creating top quality content.

3. Use social media

Every business will have a social media channel that will work best for driving traffic to their website and ultimately converting said traffic into leads. Figure out what channel works best for you and create a social media marketing strategy for it.

According to HubSpot, LinkedIn is the best social media platform for lead generation, mostly because of its publishing feature. It’s great to use it as a secondary content publishing platform.

4. Email marketing

You can use a tool like Mail Chimp to send emails to the leads that signed up for your newsletter or to get a free eBook. A tool like this is extremely useful because you can also track how many people have actually opened your emails and how many have downloaded or clicked on what you sent them.

Consumers are actually more likely to purchase something if they’ve received several emails from that brand regarding their services, products or any other information that might help them make a decision.

5. Pay-per-click advertising

Many digital marketers still believe in the power of PPC advertising and they will continue to increase their budget for it. This advertising technique will help you reach your audience in extremely visible places. When creating a PPC campaign, you have to carefully select the keywords you’re going to use, make it relevant for your audience and be prepared to monitor, measure and optimize it on the go.

Start your lead generation process now

It all starts with your website because it’s the first thing people look at when they hear about your business. And your goal is to make them stay and turn into leads.

If you want to see how your initial lead generation plan should look like, then contact us and tell us more about your business. This recommendation is free because we want you to see that we are committed to helping you grow your business and find the shortest path to success.

Bill Rice
About Bill Rice
Bill Rice is the Founder & CEO of Kaleidico. Bill is an expert in designing online lead generation strategies and programs. Kaleidico blends web design, development, SEO, PPC, content marketing, and email marketing to generate leads for mortgage lenders, law firms, fintech, and other businesses looking to grow a consumer-direct online strategy.