We Design Websites That Generate Leads

Too often companies think of web design as art.

At Kaleidico we think of web design and development as business development.

That’s why we say, “It isn’t beautiful unless it works beautifully.”


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Let's spend 30 minutes together discussing your business objectives and learning about how Kaleidico has helped clients like you build a more effective brand.
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Kaleidico Web Design & Development

Kaleidico is a digital agency specializing in online lead generation.

Our unique focus on designing websites that maximize conversions (leads) significantly increases the value of each website or redesign we deliver.

HSPRD website on phone and laptop

Kaleidico’s website projects begin with a proven discovery and strategy phase that includes stakeholder interviews, business analysis, competitive analysis, and goal setting. This process culminates in a cohesive digital strategy for your business and your website.

This digital strategy becomes the driving force behind our design and functional decisions as we create a custom website to serve your strategy.

Although there are a multitude of factors that make every website project unique, we like to give you some indication of pricing to assist your planning and budget for your project.

Here are some of the most common approaches that Kaleidico clients take.

Fully Custom Strategy-driven Website

Our most common solution is the fully customized WordPress solution.

This solution involves an intensive design process that seeks to create a unique UX Strategy that will serve your specific business objectives.

During this process, we collaborate and guide your team through a variety of design exercises – styles and tiles, mood boards, wireframes, and design comps – to achieve a unique web design.

From that process, our designers and developers will create a custom WordPress theme, integrate appropriate plugins, and develop custom plugins and features when necessary to achieve our custom design.

Typical Investment: $10,000-20,000+

Homefinity Website

Semi-custom Strategy-driven Website

To accommodate tighter budgets or less complex projects, Kaleidico offers a semi-custom WordPress solution.

Our semi-custom approach still includes all the value-creating discovery and strategy phases and our exceptional WordPress development practices – delivering a rock-solid, lead generation-ready marketing platform.

The only difference in this solution is that we forgo the custom design phase and replace that with a guided selection of a premium WordPress theme that will meet your strategic needs. Once we have selected and licensed one of these pre-made themes we will still customize this theme with your content, colors, branding, images as well as configure and implement all necessary plugins to give you all the robust features your theme offers.

In the end, your website will be unique to you and your marketplace, despite the significant cost-savings.

Typical Investment: $5,000-7,500

CRC website on phones

Post-launch Maintenance and Service Agreement

Most of our clients host their website with Kaleidico, retain us for ongoing service, maintenance, and ad hoc technical support. We offer these critical support services at incredibly affordable rates to ensure your website is always operating at peak performance.

  • Web hosting: $100/month – this includes premium hosting on WPEngine and monthly WordPress, plugins, and performance maintenance.
  • Technical support: $100/hour – we are available on demand to support your team in making minor changes, adding new plugins, fixing mistakes or errors, and optimizing your website post-launch.
  • New design and/or development: $200/hour – if you want to make iterations to your design or features on your website, we’re always willing to scope and create a statement of work to realize any future visions you have for your website.