Services

Web Design & Development

Why Kaleidico?

Too often, design agencies think of web design as art. Kaleidico is different. We believe web design and development is business development. That’s why we say, “It isn’t beautiful unless it works beautifully.”

Kaleidico uniquely focuses on designing websites that generate leads. Over the last 15 years, we’ve designed and developed lead generation platforms to grow our clients’ businesses. Our expertise and experience allow us to create web designs and innovative user experiences that maximize customer engagement and lead conversion.

Download Kaleidico’s Web Design and Development Capabilities Brief to review and share with your leadership team our proven strategic process for transforming average websites into lead generation powerhouses.

Mortgage Websites Design & Development

A quality website is a critical component of any successful mortgage lending business. But your mortgage website shouldn’t just look good—it should look good and work well. Kaleidico can turn your website into a lead generation machine to weather any market. 

  • Search Engine Optimization (SEO): A well-optimized website can improve your search engine ranking, making it easier for potential customers to find you through organic search results. SEO builds your brand authority and online presence and meets your target audience where they are. 
  • Lead Generation: Your website can be a powerful lead generation tool when you provide valuable information, such as mortgage calculators, educational resources, and contact forms. By optimizing your website with calls to action, you can attract potential customers and encourage them to reach out.
  • Customer Experience: A user-friendly, and more specifically, mobile-friendly, website with easy navigation and clear information makes it easy for potential customers to find what they need. Improved functionality enhances the overall customer experience and increases the likelihood of conversion.
  • Competitive Advantage: According to Fannie Mae, 69% of borrowers prefer to handle their mortgage entirely online. However, many companies, especially smaller lenders, have been slow to embrace the digitization of the industry. A well-designed and informative website can give you a competitive edge over other mortgage lenders who may have outdated or poorly designed websites. 
  • Data-Driven Insights: Website analytics can provide valuable insights into user behavior, allowing you to track website traffic, identify popular pages, and measure the effectiveness of your marketing efforts.

It all begins with your website. Referrals and word-of-mouth can only take you so far, and even then, those referral customers need somewhere to land to learn more about your services. Let Kaleidico’s team transform (or create) your website into a full-fledged sales machine.

Law Firms Website Design & Development

Law firms heavily rely on referrals for new case leads. They may have only a small team working on generating new leads to supplement that and keep the pipeline full. While this approach may have worked in the past, it’s no longer enough to sustain long-term growth.

Kaleidico’s proven framework, honed over our 20+ years in the digital marketing space, can transform your law firm’s online presence. 

  • Deep-Dive Strategy Development: We understand that every law firm is unique. We’ll take the time to learn about your specific practice areas and target audience to develop a tailored strategy. 
  • Lead Generation-Focused Web Design: Your website is your digital storefront. We’ll design a visually appealing, user-friendly website that converts visitors into clients. We’ll also meet users where they are and optimize your site for mobile use.
  • Conversion Rate Optimization: We’ll analyze your website’s performance and implement strategies to maximize conversions and generate more leads, including high-search volume keywords, educational blogs and downloadables, and contact forms at every corner.
  • Tight Sales Process Integration: We’ll work closely with your team to ensure a seamless lead-to-client conversion process.
  • Increase Online Visibility: The more clients recognize your brand in search results, the more likely they are to consider your firm a trusted option. They need to see that you’re a trusted authority in the service areas they’re looking for. 
  • Generate High-Quality Leads: Optimized contact forms can help weed out serious leads from casual inquirers. Your website will work in tandem with other marketing strategies, such as SEO, content marketing, and PPC, to retain the clients who need your services the most. 

Keep up with and get ahead of competitors by fine-tuning your website to work for you. Gone are the days when your law firm’s website only needed to be your business card. Keeping your case lead pipeline full should be your top priority—and we’ll help you do it. 

Senior Living Website Design & Development

We’ve been in the digital marketing space for the senior living industry for more than ten years, and we’ve seen firsthand the struggle to increase occupancy and reach the families that need these services the most. 

The role of your community’s website is to make it as easy as possible for families to find your services and contact information. That’s why design and functionality are paramount for senior living websites.

A Well-Designed Website is Crucial for Senior Living Communities

  • Make a Strong First Impression: The website is the first interaction potential residents have with your community. We’ll provide a clean, professional design to attract and engage visitors.
  • Build Trust and Credibility: We utilize testimonials, awards, and high-quality images to showcase your community’s excellence and build trust.
  • Prioritize Accessibility: Kaleidico is uniquely informed about website accessibility features. We incorporate features like large fonts, simple navigation, and screen reader compatibility to ensure the website is accessible to all, including those with disabilities.
  • Provide Clear and Comprehensive Information: Your website should offer detailed information on services, amenities, community details, and the admission process in an organized way to guide potential residents and their families to make informed decisions.
  • Streamline the Resident Journey: Make it easy for users to connect with your community through simple contact forms, prominent calls to action, and online tour scheduling options.

Kaleidico can help you meet your target audience where they are in the customer journey and keep your waitlist full. We’ll help your senior living community create a website that is not only visually appealing but also informative, user-friendly, and effective in attracting and retaining residents.

Incredible Upsides to Most Websites

Too many websites sit idle, online ghosts, that consumers rarely find. Even when they do stumble into many of these neglected sites, they can’t clearly understand what you do and how to engage with your sales process. 

This is often our starting point. 

From here, we turn your business objectives into web designs that generate revenue and grow your business.

Web Design & Development Strategies

Most businesses face one of these four challenges that we can turn into opportunities:

  1. No online lead generation
  2. Hinging all of your revenue goals on your sales team and their activities
  3. Hoping that referrals generate enough business
  4. Trying to generate positive ROI on expensive marketing channels like direct mail, radio, TV, or billboards

These situations can be fertile ground to create incredible new consumer-direct, online lead generation with a better web design.

Web Design Strategy Framework

Many businesses are overly dependent on their sales team. 

If you want to blow the lid off your growth, you need to create a marketing lead generation system to feed your sales process.

Kaleidico’s web design and development framework has been developed over the past 15 years, in good and bad markets. 

  • Deep dive and custom strategy development – Every business is unique. Kaleidico takes the time to understand your unique positioning and leverage that in our strategies
  • Lead generation focused web design – Your website should be the source of your most powerful and economically efficient sales. Our experienced design team gets you there. 
  • Audience development – All Internet leads flow from your visibility and positioning in online channels. Our expertise in PPC, SEO, content marketing, and email marketing gets you noticed and grows your brand awareness.
  • Conversion rate optimization – Getting consumers to see your brand and visit your website is expensive. That’s why we spend so much time focused on conversion. We specialize in squeezing every dollar of revenue possible out of your marketing budget. 
  • Tight sales process integration – If there is a secret sauce to our framework, it’s our insistence on tight integration and a feedback loop with your sales process. When we deliver a lead, we want to help you generate immediate wins. So, we dig in with your sales team to make sure you get great leads, and those leads are getting exceptional follow-up and follow-through.

Web Design Elements & Strategies

Brand Strategy

Every marketing plan we design is built to position you for the long-term. We want to give you a strategy that grows your business in booms and sustains you (and gains market share) during inevitable recessions.

This is why Brand Strategy is a part of every one of our web design and marketing engagements.

Audience Development

We do more than drive fleeting web traffic. We develop marketing strategies that grow and capture audiences that are familiar and loyal to your brand. 

Every Google Ads, SEO, content marketing, social media, and email marketing campaign layers on positive impressions in the market. 

Capturing audiences generates referrals, makes sales more effortless and stocks the pond for leaner times. 

Lead Generation

We don’t do anything without asking, “how does this generate a sales lead.” This is our ultimate Key Performance Indicator (KPI) and business objective.

Sales Process

Since we generate sales leads for a living, we must be tightly integrated with your sales process.

Kaleidico requires that every lead goes into your CRM, and lead allocation and initial allocation are automated. 

We’ll assist you with this, but in our experience, this is critical to maximizing your return on advertising spends – we don’t want you to waste a single dollar.

Proven Design Experience in All Kinds of Markets

You’re not going to find a more experienced design and marketing team. Bill Rice and the Kaleidico team have been designing and developing lead generation websites since 2000! 

We’ve built websites that generate leads during bull markets, pivoted during the “financial crisis,” and created new and innovative online businesses during the current economic boom. 

We are unmatched digital marketing veterans.

Proven Process Yields Consistent Results

Our web design and lead generation process has been refined and perfected in good and bad markets from 2005 to the present.

Kaleidico’s digital marketing savvy team combines highly experienced strategists, exceptional web and user experience design, disciplined software development, and data-driven Content, SEO, PPC, and email marketing tacticians.

This combination of a proven process and experienced digital marketing team yields consistent lead generation results.

Examples & Services

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Lead Generation

Schedule your discovery call today

If you’re looking for a bigger and badder growth strategy in the next quarter or year, you need to talk to us. Our initial consultations are free, and I guarantee you’ll come away with at least one killer idea.

Schedule your discovery session. We’ll spend 30 minutes discussing your business objectives and sharing how we’ve helped clients in the mortgage industry to build more effective brands and lead generation platforms. Pick a time that is convenient for you and your team.

Download and review our web design and development capabilities deck with your team before our meeting. Come with questions. We love a lively conversation.

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