Let’s face it: Becoming an influencer in a certain industry is the dream of any business owner. It commands respect, gives you credibility and makes you an authority figure. Also, it can effectively improve the image of your brand immensely. What more could you want?
What's in this article?
Of course, it’s hardly a secret that becoming an influencer in your industry has many benefits to offer. However, it’s hardly a walk in the park. You’ll have to put in a lot of time and effort if you really want to be perceived as an expert on what you do.
So how can you do that, especially in 2016? After all, there’s a lot of competition and people can easily access any information they want online. Well, there are a couple of secrets you need to keep in mind:
Becoming an influencer is all about choosing a niche to specialize in
One mistake many market leaders make is focusing on all the industry they are involved with. We get why you would want to do that, but it’s important to understand that, by doing it, you will be effectively making things harder for yourself.
Simply put, focusing on too many aspects of your industry can stand in the way of you becoming an influencer. Why? Because learning to master every little detail can take years. And, as we all know it, time is money.
So, we recommend you instead focus on a single niche in your industry, one that you are really good at. Specialize in it and make it known. Soon, people will flock to you and your business looking for the information they need.
Make your presence known
We realize this can be overstated at times and takes up a lot of time, but it’s important to emphasize it. If you want people to see you as a real authority figure on a certain subject, you need to make an appearance everywhere in the online medium.
This is one of the most important aspects many business owners don’t put into practice when they think about becoming an influencer. Sure, you can say you’ll do it, but will you really stick to it?
After all, this means posting content on a regular basis on a variety of online platforms. If people see how active you are, they will start putting their trust in you and the information you have to offer, since they will see you as somebody who takes the time to make sure people get the details they need.
Still, running a business and handling content creation and promotion is no easy task. If you require some additional assistance, we are always ready to help.
Don’t prioritize quantity over quality
We recommend you focus on the followers that are relevant to your niche and are most likely to keep up-to-date with your posts and online engagements.
Focusing on attracting a wide variety of followers is extremely counterproductive, especially if said followers are not even a part of the industry you work in.
Don’t forget that when you focus on attracting the best of the best, you have a high chance of attracting potential customers. This will not only increase your profits, but it will also improve the image of your brand. And, as we all know, a powerful brand is what stands behind a powerful authority figure.