Supplemented with PPC advertising, social media, and email marketing, our SEO services are tried, tested, and tailored to your unique business needs. Together, this strategy helps boost your visibility so you can reach your audience where they’re at.
In-depth SEO Analysis & Audit
If you already have a website, we’ll perform a full audit to identify areas for improvement. We’ll create an optimized platform to generate mortgage leads if you’re starting from scratch.
- Set Industry-Specific Metrics: We’ll focus on measuring metrics like loan origination volume, online application conversions, and user time spent on site.
- Mobile Optimization: Prioritize mobile optimization, as many mortgage customers use their phones for initial searches.
Keyword Research
Researching relevant keywords is the first step in tailoring your SEO strategy to meet your target audience. We’ll find the big-picture topics and narrow them down to what your customers are really interested in.
- Mortgage-Specific Keywords: Target keywords related to mortgage rates, refinancing, home equity loans, pre-approval, and any other loan product you offer.
- SERP analysis: We’ll show you exactly what your target audience is searching for and develop content around those findings.
Content Strategy & Optimization
Incorporating our chosen keywords, we’ll lay out a plan to distribute them across your existing site and materials and create relevant and valuable content for each topic. Optimizing your content will build credibility and authority for your website.
- Loan Officer Landing Pages: We’ll create custom pages for your team to capture audiences searching for a specific loan officer.
- Educational Content: Create blog posts, articles, and videos that provide valuable information about the mortgage process and help you establish yourself as a trusted authority.
- Mortgage Calculators: Create unique online calculators for mortgage rates, pre-approval, and affordability to attract potential customers.
- Customer Testimonials: Feature customer testimonials and case studies to build trust and credibility.
- Video Content: Produce explainer videos, tutorials, and webinars to engage your audience and improve search engine rankings.
SEO for Local Mortgage Lenders
In addition to big-picture SEO, local SEO is essential for mortgage businesses. It helps reach potential customers in your geographic areas and increases your visibility on search engines.
- Local SEO: Optimize for local keywords to attract customers in your specific geographic area.
- Google My Business optimization: One of the best ways to target local traffic is to ensure that your GMB profile is up-to-date and includes the right terms to help your audience find you.
Competitive analysis
Whether you have identified your top competitors or not, we’ll pinpoint who your online competitors are and ensure that your website is in top shape to compete.
- Competitive Analysis: Compare your website’s performance to industry-leading mortgage lenders.
- Strategic competitive content: We find out what’s working for competitors, which keywords they’re ranking for, and the type of content they’re producing, and develop a content strategy that helps your business compete.
Digital PR & Link Building
We employ several strategies to help broaden your online reach and increase your website’s authority.
- Industry-Relevant Backlinks: We’ll seek backlinks from real estate websites, financial news outlets, and mortgage industry associations.
- Internal Linking Strategy: We ensure a strategic internal linking structure is in place on your blog and throughout your website to help each article build authority.
- Partnerships: Promote your website by collaborating with other mortgage professionals, such as real estate agents or databases.
- Press Releases: We create press releases relevant to your business and send them to major outlets to drive traffic to your website.
On-Site Optimization for Mortgage Websites
Ensuring your website is organized in a way that makes sense to both Google and your target audience is important for conversion. We’ll ensure that your site is optimized for search engines and potential customers.
- Mortgage-Specific Schema: Implement mortgage-specific schema markup to give search engines more context about your content and improve your visibility in search results.
- Call-to-Action Optimization: Optimize your website’s call-to-action buttons and forms to encourage conversions.
Lead Generation SEO for Mortgages
Lead generation is Kaleidico’s specialty. We analyze buyers’ journeys to position your lead paths for success and create downloadable content that converts warm leads into paying clients.
- Optimized Lead Paths: Contact forms and buttons are written to encourage users to submit their information and inquiries.
- Lead magnets: We’ll create valuable deliverables for download to fill your pipeline with warm leads.
Detailed Analytics & Reporting
Keep track of your goals with our detailed monthly reports. We’ll show you what’s working so that you can tailor your marketing strategy to get the most out of your budget and our expertise.
- Organic performance: Get monthly in-depth reports on your top-performing content from our most reliable analytics tools, including Google Analytics and Ahrefs. See where you rank for tracked keywords and which blogs your audience reads the most. We use this information to build on and improve the following month’s strategy.
- PPC reporting: If you pay for monthly ad campaigns, you’ll receive a detailed breakdown of their performances, including click-through rates (CTRs), conversion rates, and cost per lead.
Why Choose Kaleidico for Your Mortgage Marketing Needs
Kaleidico is a proven leader in digital marketing solutions for the mortgage industry. With nearly two decades of experience generating mortgage leads online, we’ve perfected a framework that effectively guides potential clients through the mortgage sales funnel.
Our approach goes beyond traditional marketing tactics, delving into the psychology of home buyers and your target audience. We understand that individuals seeking mortgages are looking for more than just a low interest rate; they’re searching for a trusted partner who can help them navigate the complexities of the homebuying process.
By deeply understanding your target audience and your unique value proposition as a mortgage lender, we create a personalized digital marketing strategy that resonates with potential clients. We highlight your business’s distinctive qualities and expertise to attract those who could benefit the most from your services.
When you choose Kaleidico, you’re investing in a partner who truly understands the unique challenges and opportunities facing mortgage lenders today. Your mortgage lending business will benefit from a comprehensive digital marketing strategy that provides a seamless user experience and generates mortgage leads.