Anyone who owns a small business website needs to take full advantage of social media and develop an effective online marketing strategy.

Many business owners use blogging sites and other social media networking sites to maximize their business. Because of this, there are specific marketing tips that work well at enhancing the online visitors’ experience while promoting the company or increasing its sales.

The following online marketing tips should be considered when developing strategies to gain more visitors to the site.

1. Do Not Get Caught up in Minutia

It’s very important not to be caught up in the minutia of how much traffic the website gets or how many followers your company has gained on social media sites.

Instead, set your focus on the ability to build strong relationships with online individuals that can serve as an advocate of your company brand. These might include celebrities in the local market, or experts in your specific industry.

Additionally, fill your website with quality content that allows you to become a thought leader of your industry. And remember, quality over quantity.

2. Take the Strategy beyond Facebook

Many companies are caught up on Facebook’s social media network. However, you could miss out on a larger audience on YouTube, LinkedIn, and others.

Recognize that even though social media is extremely crucial to the company’s success, your strategy doesn’t need to incorporate every network, but rather you should simply be open to trying new things. Again, we want to focus on quality over quantity.

Additionally, consider where your target audience is likely to spend time online. For example, if you’re a b2b company, you may focus your efforts on LinkedIn. If you’re trying to target younger clients, try out YouTube or TikTok.

3. Use Effective Tracking and Analytical Tools

Though it shouldn’t become a sticking point, it’s still important to understand how many people are visiting the company website and social network sites. It is also important to understand exactly who that target audience is and what their actions are once they arrive.

Through effective analytics and available data, it is easy for the company to gain valuable insight into figuring out exactly how the targeted audience has found their way to the site. It will also help determine what the audience is doing to convert their actions into profitable results for the company.

Some of our favorite tracking tools include:

• Google Analytics
• Hotjar
• Ahrefs
• SEMRush
• Hubspot

4. Socialize the Website Too

Taking the time to socialize with consumers, potential customers and other experts in the industry using social networking sites is a valuable tool.

However, it’s also important to socialize the company website too. Developing a quality landing page that has the ability to collect pertinent data from every online visitor can serve as a powerful and successful lead generator for future sales.

Many companies use a website platform with strong CMS (content management system) technology, such as WordPress. They do this because it offers valuable tools for developing strong content and analyzing traffic.

WordPress has amazing add-ons, plug-ins, and premium WordPress templates that are all designed to enhance search engine optimization and drive more traffic to the site.

5. Show off the Company Brand

Social media is a phenomenal place to enhance the company brand. It allows the brand to develop its own personality and can show the world exactly how passionate the company is about its business with an eager community.

The direct connection with consumers and potential customers through an online platform provides the avenue to show off the company brand to make it stronger and more easily recognized.

In the end, a stronger brand with a positive personality will easily translate into more sales and inquiries.

Many businesses see the advantage of taking social media and online marketing to the next level.

Optimizing search engine results, using social media marketing strategies, and staying in direct contact with existing and potential customers are effective ways to increase the company’s bottom line.

The world of social media serves as a valuable tool on many levels, and most of it can be used for free.

Where to start? Kaleidico can help

Digital marketing is our thing. With 20+ years of experience in the industry, we’ll give you our best, proven strategies and insight into how to fill your pipeline and close more deals.