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What Books Should You Read for Digital Marketing?
Are These Legal Marketing Books All You Need?

As a lawyer, there’s never a good time to stop learning. 

No matter how much experience and knowledge you have, there’s always something that you can improve. 

So, with that in mind, you have to answer a very important question: what’s the best way to improve your knowledge base?

While there are many learning opportunities out there, books remain one of the best ways to digest and retain information. And that’s definitely true when it comes to marketing, advertising, and other digital strategy related subject matter.

Let’s check out some of our favorite recommendations. 

What Books Should You Read for Digital Marketing?

Some books focus strictly on legal marketing, while others take a much more broad approach. Either way, your primary goal remains the same: to learn legal marketing strategies that have the potential to “move the needle.”

In this list, we examine five of the best legal marketing books for lawyers, including a description of why they’re a must-read.

1. Tiger Tactics: Powerful Strategies For Winning Law Firms

Authored by Ryan McKeen and William Umansky — both of whom run successful legal practices — Tiger Tactics shares first-hand accounts of what works, what doesn’t, and a roadmap for building a successful law firm from scratch.

Also, it’s important to note that the information in the book pertains to any type of law firm, from personal injury to family law to bankruptcy (to name a few).

2. The Small Firm Roadmap: A Survival Guide to the Future of Your Law Practice

It’s unfortunate, but many solo practice and small firm lawyers struggle to generate enough business to stay afloat. But on the plus side, it doesn’t have to be like this. 

There are steps that small firms can take to compete with anyone and everyone in their market.

The Small Firm Roadmap touches on details such as:

  • How to make your mark as a small law firm.
  • Affordable marketing strategies that drive results.
  • How to match strategies and processes for peak efficiency.
  • How to develop a pricing model that attracts and converts customers.

Experienced legal professionals Aaron Street, Sam Glover, Stephanie Everett, and Marshall Lichty teamed up to create a definitive guide for small law firms that want to win big.

3. The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market

As an attorney, it’s not easy to land cases, beat your competition, and position yourself as a market leader. However, it’s not impossible. The Game Changing Attorney — written by  Michael Mogill — can act as your guide. 

Here’s a brief excerpt of how the book is described on Amazon:

With The Game Changing Attorney, you’ll not only become a better marketer, but you’ll also learn actionable strategies to help you break through the noise, gain your ideal client’s attention, and dominate the competition.

That says it all. 

The book focuses largely on becoming a more effective marketing professional, but it doesn’t stop there. 

There are plenty of actionable strategies for helping you land more cases, generate more revenue, and compete at the highest level. 

4. Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases

Let’s face it: rising to the top of Google’s search rankings is more difficult today than ever before. 

But if you want to generate online traffic — without paying thousands upon thousands of dollars on pay per click advertising — search engine optimization is a critical skill to master.

Authored by Jason Hennessey, a world-renowned SEO expert, you’ll receive detailed guidance on how to overcome Google’s complex algorithm with the goal of ranking at the top of the search engine for your target keywords.

Law Firm SEO shares the strategies that Hennessey has used over the past 20+ years to generate more than $500 million in new cases for his clients. 

5. When Women Run The Firm: How to successfully launch and manage your law practice with confidence

More than 37 percent of attorneys in the United States are women. If you fit into this group, When Women Run The Firm is a legal marketing book that you need to read.

Here’s a snippet from one of its many five-star Amazon reviews:

It was an interesting read because not only did it provide valuable information about running a law practice, the author was open and honest about her fears and triumphs and made the book more personal and not just a step-by-step how-to book.

This isn’t one of those books that is all “sunshine and rainbows.” Along with a focus on the “how-to” side of running a law firm, there are plenty of personal stories — from author Demetria L. Graves — on the positives and negatives that you’re sure to face on your journey to the top. 

Starting a new law firm or growing an existing firm is anything but easy. In addition to providing high-quality services, you must also become familiar with the ins and outs of running a business. 

Adding to this, there are roughly 446,000 law firms in the United States. That’s a lot of competition. 

Reading the above books is a good place to start, but it’s not all you need to succeed. Some other things to consider include:

  • Listening to marketing and general business podcasts.
  • Implementing a legal practice management system.
  • Using an accounting system.
  • Hiring a marketing employee or consultant to help with marketing-related tasks.
  • Familiarizing yourself with Google Workspace and Microsoft Office products.

No matter how much you read, there’s always something else you can do to improve your marketing strategy and business as a whole. Never stop learning. 


Now that you know which legal marketing books to read — as well as other steps you can take to succeed — it’s time to plan your path forward. 

If you need help creating or carrying out a marketing strategy, contact Kaleidico today. And of course, check out our case studies for a better understanding of what we can do for you and your law firm.

Photo by Andrea Piacquadio from Pexels

About Chris Bibey
Chris Bibey is a freelance writer with 15+ years of experience in the insurance and finance industries. Clients include Sales Hacker, Outreach, Discover, PayChex, and Moran Insurance. He has also worked as Head of Sales for Verma Media.

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