Lead generation is a strategy that more and more companies use to attract clients, educate them about their services/products, contact them and ultimately convert them into customers.
Carefully working on every step of your lead generation campaign is going to ensure the fact that it’s going to be a success. The more leads you attract with your campaign, the higher the chance that you will close more sales.
Take time to plan your campaign, as you will need to properly implement all the points we’re going to talk about in this article:
- The first step of planning is defining your campaign’s objectives and your KPIs. Think about what you want to achieve with the campaign, what would make it a success. Also, you have to establish what the most important KPIs are. It can be increasing the number of people that are testing the trial version of your product, prospects downloading your white paper or your eBook, or simply getting people to leave their email address on a landing page.
- Afterwards, it’s time to define the audience for the lead generation campaign. If you don’t know this type of information, then it’s good to find out who your audience is. Also, you would want to establish what buying stage your target audience is at. This will help you later, when you’ll get to the actual creation process of the campaign.
- This is a good time to think about what channels are going to be the most effective. Because you already know who the people that you want to attract with this campaign are, it’s going to be really easy to figure out what channels to use.
This is the most enjoyable part of the actual lead generation campaign. Now that you have the answers to all of the points mentioned above, you can start developing the actual materials.
Start by choosing the main message of the campaign and center all of the other elements around it. It’s important to be consistent all throughout your campaign.
You have to capture the visitors’ attention with the design and with every headline. It’s vital that they don’t abandon your landing page/website seconds after just clicking on it. Use strong calls to action that will make visitors take the next step.
- Analyze and optimize
A lead generation campaign will always have room for improvement. Make sure that immediately after you launch it, you will analyze its performance. If you don’t get enough clicks on your landing page and the conversion rate is extremely low, then something is definitely wrong and you need to fix it.
Also, by keeping track of how your campaign in performing, you will be able to see what actually worked and what didn’t. And so, in the future, you won’t use strategies or messages that aren’t successful.
Start working on your lead generation campaign today!
We’re hoping that the outline of the campaign described in this article is going to make you want to start working on it as soon as possible.
If you don’t have a team with plenty of time on their hands, we can help you with your lead generation process. Just introduce us to your business and we will create a customized lead generation offer that will fit your business goals.