What's in this article?
Tired of watching your competitors steal your potential customers? If you’re not leveraging lead generation, you’re missing out on a massive opportunity to grow your business.
Imagine attracting qualified leads, nurturing them into loyal customers, and crushing your sales goals. With a well-crafted lead generation campaign, you can do just that.
Don’t let your competitors have all the fun. Start your lead generation journey today with these simple steps.
Schedule a Discovery Session
Learn how to attract new leads and clients.
1. Planning
Planning is a big factor in whether a lead generation campaign is successful.
Make the time to set up your campaign the right way, and you’ll not only capture more leads but also better understand how to improve and refine your approach in future iterations.
Planning itself consists of three parts:
Objectives
Firstly, you need to define your campaign’s objectives. Think about what you want to achieve with the campaign and what would make it successful. Establish what KPIs will tell you whether you met those objectives.
Lead-gen campaigns offer many options. They could increase the number of people testing your product’s trial version, prospects downloading your white paper or eBook, or simply getting people to leave their email addresses on a landing page.
Audience
The next part of planning is defining the audience for your lead gen campaign. If you don’t know who your business audience is, now’s the perfect time to find out.
Beyond determining your target audience’s demographics, you need to establish their buying stages. This will help you later during campaign creation.
Channels
In the planning stage, you want to think about what channels will be the most effective. Because you’ve already decided who you want to attract with this campaign and your target audience, it will be easy to figure out what channels to use. You’ll simply choose the channels where those prospects are.
2. Creation
The most enjoyable part of a lead generation campaign is creating it.
This is partly because this part comes easily once you’ve committed your objectives, target audience, and marketing channels to write in your marketing plan. You can start developing the actual materials with the answers to all those questions.
You should start by choosing the campaign’s main message. You will center all of the other elements around this message because consistency is important throughout the campaign.
Your marketing materials need to marry form and function. Not only must your design and UX grab your prospect’s attention, but your headlines, content, CTAs, and all other messaging also need to hit home.
It’s not enough to get passing interest, either. You don’t want users to abandon your landing page or website moments after it loads. You’ll need strong calls to action to make those visitors take the next step.
3. Analyze and Optimize
It’s insufficient to roll out a lead gen campaign and hope for the best. Smart businesses know that they need to begin analyzing performance immediately after launch.
The trick to successful lead gen campaigns is analyzing performance and then optimizing. Based on your first lead generation campaign’s performance, you can always improve your next one.
However, there are many improvements you can implement on the fly. Say you don’t get enough clicks on your landing page, or your conversion rate is extremely low. Something is wrong, and you should fix it now to meet your campaign objectives.
By tracking how your campaign is performing, you’ll be able to see what worked and what didn’t. So that in the future, you can skip strategies and messages that aren’t effective and zero in on the ones that are.
Start Working on Your Lead Generation Campaign Today
There’s no time like the present. Now is a perfect time to begin planning your first lead generation campaign.
The sooner your team gets comfortable with this strategy, the sooner you’ll begin seeing results. The last thing any business wants is to be left in the dust as the competition masters a strategy you’ve never tried before.
You can always learn by trial and error, but that’s not necessary either. You can always get help and level up your lead generation capabilities more quickly.
Whether you’re unsure how to get started or your team just doesn’t have the bandwidth, Kaleidico can help you build a winning lead generation process.
