Email marketing is one of the best things you can do for your business. It might not be as fashionable as social media, but if you want to build a strong customer base that will stay by your side in the long run, then you need a strategy that works. Having a proper plan of action will not only help you gain your customers’ loyalty but also build brand recognition. And this ultimately translates to money.
We talked about how email marketing can help you attract more leads here, and today we want to warn you about some of the most common mistakes you could be making right now!
- You Don’t Really Know Your Readers
This is one of the most common mistakes we’ve seen. It’s vital to know who your readers are. Think about what makes them tick, what keeps them up at night, what their needs are and how you can help them. I can’t stress enough how important this is. If you send an email that has no value to your customers, then you will fail. And we don’t want that.
- You Write Dry, Boring Emails
No one likes reading something that looks like it was written by a soulless robot. Most customers want to get to know the people behind the brand, so let your personality shine through! Telling relevant stories in your own style will do wonders for your email marketing strategy. Don’t worry, it’s easier than it sounds. In fact, it’s a whole lot of fun.
- You’re Not Consistent with Your Email Marketing
You want to make your readers feel important, so sending emails only when you need something from them won’t help you with that. You need to be consistent to win their trust. This doesn’t mean you have to send an email every day, especially if you don’t have anything relevant to say. You just need to figure out a frequency that best works for you, make a schedule and stick with it. This is an important part of any successful email marketing campaign.
- You Make It Hard to Unsubscribe
I know you would love your readers to open and enjoy every single email you send them, but that’s simply not going to happen. Deep down, you know it’s true. No one likes being forced into a relationship. Your customers need to be able to easily unsubscribe (maximum 2 clicks), so that they don’t get frustrated and flag your messages as spam. Instead of making it impossible for your readers to leave you, try to give them more reasons to stay by providing relevant content.
You’ve been a good marketer and read all this. What’s Next?
Email marketing can bring you a lot of money… if you do it right! Sadly, there isn’t a universal recipe for success or we would have it and we would share it with you. The list we’ve provided you with in this article will help you navigate the troubled waters of email marketing. However, it’s just the tip of the iceberg. There’s a whole lot more we’re willing to do for you and your business.
Find out more or just call us at 313-338-9515!