Discovery + Business Objectives
Everything we do starts with collaboration. No matter how experienced we think we are in the industries we serve – we take the time to learn what makes you unique.
Our discussions will culminate in clear business objectives that become our target outcomes.
Once we have defined what we’re trying to achieve and the types of leads we intend to generate, it’s time to find that audience.
We will use our expertise in SEO and competitive research to discover what content your consumer is seeking in your market. Our editorial calendar will be built around serving this need, better than your competitors and shifting these customer inquiries.
This shift will become the foundation of our audience development plan. From this initial traction we will become increasingly creative using more innovative content, PPC, and email marketing to build an increasingly loyal and persistent audience for your brand.
Design, Development, Conversion
Before (intentionally) driving a single set of eyeballs to your website we’ll perform a careful review of your website. We are looking to assess the effectiveness of turning web visitors into customer inquiries.
We don’t want to waste money on creating content and acquiring customer visits without any hope of converting them into leads.
This process often results in some immediate incremental design, development, and conversion rate optimizations to get leads flowing fast.
Now we have customers on the website. The next step is to get them to inquire with your company.
Kaleidico puts as much design and strategy into designing our web forms and writing our calls to action as we do designing a brand new website- this is truly unique.
Our attention to detail gives us – you – unusually high conversion rates.
Getting the lead is not the end of our content strategy. We want you to get every lead into a sales conversation.
Our content process typically extends into the messaging and communication to get your leads on the phone to take an application or set up a case file.
Lead Management & Nurturing + Database Marketing
Some of your best leads will come from your CRM system – assuming you have one and you’re marketing against it.
Lead generation never stops. Kaleidico will teach you how to craft communication workflows to continue marketing to your past clients and unresponsive customers too.
You’ll be shocked at how many high-quality leads this will yield.