What's in this article?
Content marketing is a long-term strategy through which you engage with your customers, grow a community around your business and generate leads by constantly creating quality content.
You should look at it as an investment, just like all of your other marketing strategies. It’s more than having a blog and publishing content on a regular basis. Proper content marketing will help you attract leads and turn them into customers.
Here’s how you can connect with your audience through content creation.
Know your buyer personas
There’s nothing more important than knowing the profile of your buyer personas before you start drafting your content marketing strategy.
Know their problems, identify what their struggles are right now, what’s stopping them from succeeding and what challenges they are currently facing. Once you’ve answered all of these questions, it’s time to show them how you can solve their problems.
Who doesn’t love a good story? You will add value and emotion to your content if you include storytelling. You need to build a relationship with your prospects before even thinking about trying to sell them something.
If you’re thinking about using content marketing as a sales tool, don’t. Sales will come naturally if you’re genuine about creating a relationship with your prospects.
Make it personal
Language is extremely powerful and the way you choose to use it is very important. For content to be personal and to resonate with your audience, you need to use pronouns like “you” and “me”.
By doing this, you will be able to identify yourself as a personal brand and not involve the company you work for in the dialogue you’re establishing with the reader. Audiences find it much easier to identify with personal stories than with corporate stories.
Creating content on multiple channels
There are so many types of content you can create. Aside from writing, you can create of video. It can be educational or instructional. Find a topic that will be relatable to your product or service. Ebooks, guides or infographics are still extremely popular and people seem to like them a lot.
Hosting a webinar is also a great idea if you have the expertise and the time to share your knowledge live with other people.
If you don’t ask your readers questions, then you won’t know what they would like to learn about on your website. Make sure you do this from time to time so that people would have a good reason to return to your website, engage with you and recommend you to their friends and colleagues.
Build a content marketing strategy that will last
Nowadays, consumers need to hear stories. They don’t want facts or numbers. They want to feel emotion. They want to feel connected to your brand.
If you’re looking for help to handle your company’s content marketing strategy, contact us and tell us more about your business. We’ll make an initial content recommendation plan for free, which you can review. Afterwards, you can decide if you want us on your team. Call us at 313-338-9515 or email firstname.lastname@example.org.