How to navigate the saturated SEO keyword marketplace and get in to the cost-prohibitive PPC (AdWords) market. Actionable steps and strategies in this episode.

What you’ll learn in this episode:

• The difference between SEO & PPC
• How to use super local and other websites to crack into page one rankings
• How to use super local and super niche to get competitive in PPC, without breaking the bank
• When and how to use SEO and PPC to generate more leads.

Ready to generate more leads with your legal marketing?

Contact Kaleidico – over 15 years of generating online leads.

Further Reading

https://moz.com/ugc/harmonising-seo-ppc-a-practical-guide

https://www.wordstream.com/blog/ws/2010/08/19/seo-vs-ppc

https://neilpatel.com/blog/how-to-achieve-multi-channel-success-by-integrating-seo-and-ppc/