The Anatomy of a Truly Beautiful Marketing Email

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What's most amazing about email marketing, that I have learned from experience, is that it's such an effective and truly responsive marketing tactic that even the worst of email marketing campaigns is sure to yield results when deployed to an active list; a theory put to the test daily by careless READ MORE

Build Trust By Capturing Customers Researching a Purchase

Customers in the research phase of any type of purchase are venerable, and they know it. This is why the person that helps and adds value during that time build a powerful loyalty. Real Estate Brokers are famous for this technique. They help people buy their dream home, which is always scary. During READ MORE

CRM, Where is Your Customer and Your Relationship?

Customer Relationship Management is the bane of most senior executives' existence. It has been preached as the silver bullet for most of their careers, but is rarely executed. Why do 90% of these implementations fail? Why does sales hate every system? Why does marketing work around it? The answer is READ MORE

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