There are over 1.55 billion monthly active Facebook users worldwide. This means the social media platform has more active users than Twitter (307 million) and Instagram (400 million) — combined.
Let that sink in for a second.
You see, statistically, Facebook is simply too big to ignore. If you are a business owner or a marketer, you should be advertising on Facebook. Unless you do so, you will be missing out on one of the greatest marketing opportunities since search engines. But if you still have your doubts whether Facebook is really worth it or not, then you should keep on reading.
Your customers are on Facebook
It’s just a matter of finding them and letting them know you’re there. One of the best things about advertising on Facebook is that it not only gives you access to a wide audience, but it also lets you target it based on interests, demographics, connections, age ranges, languages, or locations.
Why should Facebook’s substantial targeting capabilities impress you?
Well, because it will allow you to find and connect with the right people, those users who will really be interested in the services or products you provide. Knowing your target audience is crucial.
Advertising on Facebook is budget-friendly
Effective marketing is less about how much money you spend and more about what you get for the money you spend. That being said, Facebook ads will help you get the most bang for your buck, as long as you go in with a clear focus and follow a well-thought-out strategy.
Compared to other methods of online advertising, using Facebook won’t drain your budget before you can actually start seeing results. Also, you can set a daily budget to make sure you don’t overspend. As little as spending $1 a day on Facebook ads can go a long way and substantially improve your reach.
You can easily measure results
Regardless of how much money you actually plan on spending on Facebook advertising, it’s important to know exactly where your money is going, and what you are getting in return. How else are you supposed to make informed decisions about reaching your customers on social media?
By using Facebook’s measurement tools, you’ll get some valuable insight when it comes to how people respond to your page and ads. The reporting tools are particularly useful if you want to see how your ads are doing. You’ll get access to important information such as:
- The type of ads you’re running, the schedule and how much money you’ve spent on them.
- The number of people who have seen your ads and did something to engage with them.
These metrics will help you fine-tune your ads based on performance so that you can make them even better and so that they reach more of your audience.
Still nervous about advertising on Facebook?
If used properly, Facebook is a huge potential market for your social media efforts. There’s no doubt about that. But it’s definitely not easy to stand out from the crowd, especially when there’s so much noise. It can be quite overwhelming, but that doesn’t mean you shouldn’t give it a try.
We can help you get it right! Our paid media specialist can help you craft a strategy that will help you increase the visibility of your business and reach your advertising goals, so make sure to give us a call as soon as possible.