I’m going to be transparent with you. When Google gave notice that it expected all websites to be mobile-friendly we were pretty excited. Notwithstanding the obvious advantages to a web design and digital marketing agency, it finally reinforced in a huge way the advice we’ve been giving clients for a couple of years:
Your customers demand a mobile experience. Furthermore, it has to be seamless and just as rich as your desktop experience.
Thankfully, Google (not without their own selfish ambitions) jolted businesses into looking at their websites through the eyes of their web visitors–through the lens of a smartphone or tablet.
Did you listen?
This is the shocking part of the story…
If this is you don’t feel singled out, there are thousands of you. I’m just trying to help 🙂
We have reviewed hundreds of websites of companies that we would like to work with, and there are lots of websites that are completely ignoring Google’s get mobile-friendly or else ultimatum.
Ironically, we’re finding out that this isn’t a conscious defiance of “The Man,” but rather a general lack of attention to your website.
Here’s the helpful part. I encourage you to do (right now) the following simple website value analysis:
- Does your website contribute to new customer or revenue development?
- Using your desktop, when you go to your website is there a clear call to action to buy, demo, or contact you regarding your products or services, without scrolling or clicking?
- Using your smartphone, when you go to your website can you call for or request additional product/service information with a single click, without scrolling or manipulating the screen?
- Do you think you should be getting more business from your website?
If you’re like many of the people we reach out to every day that was the first time in a very long time that you have visited your website. And it was probably the first time in an even longer time that you visited your website through the lens of a prospective customer.
What did you discover? I’m guessing there’s work to be done to quickly get better results. Now, the question is – what are you going to do?
