What's in this article?
Inbound lead generation is the process through which you get your audience to be interested in your company. That person who is called a lead has showed some form of interest in your services or products.
So whenever they will get a call or an email from you, it will make more sense for them to contact you again instead of it being the other way around. Also, before companies will email leads, they get to know them a little bit, focusing on what their interests are or what kind of information they require. This is not only extremely important for them, but for the leads as well, since it opens a line of communication in a more friendly manner.
Why use inbound lead generation?
Would you be interested in doing business with a company you’ve never heard about or had no contact with? Of course not. Naturally, you’d first want to find out more about what they can do for you, how they can help you solve a problem and whether or not they will help you achieve success.
Lead generation is going to make the sales process go much smoother by first establishing a relationship, a connection with your leads. You will make people come to you and you won’t waste any more time cold calling or cold emailing.
How the inbound lead generation path looks like
First, there are strangers browsing the web who don’t know who you are. You attract them to your website and they become your visitors. Now it’s the perfect time to convert them into your leads. Then, your skilled sales team closes the deal and they become your customers.
Don’t stop at just converting them into your customers. You can go even further and delight them with your products/services. Not many companies know how to do that, but if you can manage this, then you’ve just turned a customer into a promoter. They are extremely valuable and you should nurture this relationship.
Lead generation components
- The landing page – You should create a landing page on your website for a specific purpose, such as getting contact details from your visitors. The landing page needs to look clean.
- A form – Your visitor is about to transform into a lead by completing a form. The form will need to have a series of fields where a person will be able to write down information such as their name, email address, job title etc. The list can go on depending on how many details you want to know about them.
- An offer – OK, so the person has filled in their contact information and you have to give them something in return. It doesn’t have to be a random offer. It has to be something valuable enough for them, so that they would be willing to share their personal information with you.
- A call to action – The call to action can be present under the form of a message, an image or a button. In this case, the call to action needs to encourage people to fill out the form, so that they receive the offer you’ve prepared for them.
Turn strangers into customers with inbound lead generation
If you’ve read one of our previous articles where we talked about lead generation techniques that will help you attract more leads, you know that this process starts with optimizing your website for your visitors and then moving on to other aspects.
We have an inbound marketing specialist that is able to create a custom strategy for your business. If you would like to find out what your strategy can look like, then call us at 313-338-9515 or email firstname.lastname@example.org and tell us more about your business. We will make a personalized recommendation for free in no time.
You can see some of our recent projects we’ve been involved with over here.