Learn how to make content marketing a significant part of your sales and marketing strategy without taking your focus off of your primary business objectives.
It’s no secret that content marketing is a highly effective means of building brand and market awareness online—yielding lead generating web traffic. The problem for most companies is finding the time and resources to create content of sufficient quality and consistency to get the results you need.
In this webinar, we take a look at why outsourcing, in the right way, may be the smartest content marketing strategy.
Few would argue that content marketing is effective, assuming it is done professionally and consistently.
Content marketing is a centerpiece of any digital marketing strategy
- Top 3 reasons people follow brands
- The primary driver behind 50% of purchases
- 55% more web visitors
- 434% more indexed pages
- 97% more backlinks
Content is at the center of most digital marketing strategies and campaigns.
This is just my opinion, but in my experience, the most successful companies are very laser-focused on only two things:
- Making the very best product on the market and then constantly focusing on improving it and
- Looking for opportunities to gain and engage with new customers and partners.
Notice that marketing is not on this list. There is a reason for this…
- Most startups DEPEND on the Internet for awareness and business opportunities.
- The Internet IS content
- Therefore, you NEED content
- Content CAN’T be a priority
Marketing is rarely a core competency of any business. This is even more so the case with digital marketing, where the landscape is very dynamic.
Therefore, when new or young (often even large and established) businesses try to do digital marketing in-house, it is inefficient both in terms of resources and outcomes.
Why I recommend outsourcing your digital marketing program
Most view content marketing in a very romantic way. Spending time in a creative environment—your favorite café or coffee shop. Words and design flowing onto the digital canvas.
But that’s not the reality of how most content gets created.
Most content actually gets created during early morning or late night caffeine-induced sprints. Rarely is it inspired, but rather trudged throughout of a need to a get some attention and love from Google.
Unfortunately, the reality of content marketing is that you will either do it poorly or not at all.
However, you know that it is critical. I recommend you stop stressing yourself out and decide to do it well with a little professional help.
Although I am advocating that you outsource your content marketing, I’m not suggesting that you’re not the expert.
In fact, I think it is critical to realize you are or should be the thought leader behind your content. You are the expert.
I am suggesting that you find other experts to assist you in creating your content.
Don’t trust your content and market messaging to some random bullpen of general writers.
You need to find experts—people that are already writing professionally in your market. Whether you are hiring an agency or a freelancer, make sure that they are using writers and content creators that already credible and established in your area of expertise.
You have a very important role in your content marketing program, even when you outsource your content creation. You need to play a strong leadership and editorial role.
You need to drive the editorial content direction and creation process carefully. And and then after creating that content you need to be the head promoter—spreading and distributing the content into your network.
What should your content marketing program look like?
- Blogging
- Photo & Video
- Content Distribution (i.e., Facebook, Twitter, Reddit, Stumbleupon, etc.)
- Publishing 3 to 1 content to other blogs and websites in addition to your own
- Start capturing emails, building your email list, and marketing to that list.
