Our strategy combines the need for an empathetic sales approach with our technical SEO expertise. To do this, we’ll use our comprehensive suite of marketing services to attract your target audience and give them all the information they need. In exchange, they’ll submit their contact information and fill your pipeline with families looking for the right place for their loved ones.
To effectively market senior living organizations, we employ a comprehensive strategy that includes SEO-optimized website design and development, email marketing, content marketing, and additional services like social media marketing and sales support. We aim to create a strong online presence, engage potential residents, and drive conversions through targeted campaigns and personalized content that illustrates what makes your community unique.
SEO Analysis
As experts in SEO, we’re dedicated to helping senior living communities improve their online visibility. Through meticulous keyword research and competitor analysis, we develop a tailored SEO strategy that ensures your website consistently ranks high in search results. We’ll take a look at what you’ve already got and build on what’s working.
Successful SEO means that we’re reaching the people you want to reach. We’ll work with you to develop metrics for a successful lead, which will help us adjust campaigns as needed.
By optimizing your content and leveraging relevant keywords, we attract qualified traffic and increase the likelihood of converting visitors into residents. Our ongoing monitoring and adjustments guarantee that your online presence remains effective and up-to-date.
Keyword Research
Identifying relevant keywords is crucial for crafting an effective SEO strategy that resonates with your target audience. Keywords are the words or phrases people search for when researching senior living communities or other online products.
We’ll delve into the broader topics and pinpoint the specific search terms your potential residents and their families use to find senior living communities. Additionally, we’ll look at which keywords your competitors are targeting.
By understanding your target audience’s keywords, you can optimize your website’s content to appear higher in search engine results pages (SERPs) and attract more qualified leads.
Our keyword research process:
- Identify Your Target Audience: We’ll analyze your ideal resident’s demographics, interests, and needs to identify their language when searching for senior living communities.
- SERP Analysis: We’ll examine SERP rankings for your geographic area to see what your target audience is searching for and develop content around those findings.
- Develop Relevant Topics: To attract information-seeking users, we’ll brainstorm broader topics related to senior living, such as assisted living, memory care, or independent living.
- Keyword Research Tools: We’ll use advanced keyword research tools to uncover specific keywords and phrases with high search volume related to senior living needs in your area.
- Senior Living-Specific Keywords: Target keywords related to the specific services you offer, such as in-home care, transportation, or meal plans. By focusing on senior living-specific keywords, you can tailor your content to attract clients actively seeking your services.
- Long-Tail Keywords: We’ll focus on long-tail keywords, which are more specific search terms that often have lower competition and higher conversion rates. For example, instead of targeting the generic term “senior living,” we might focus on “assisted living near me with Alzheimer’s care.”
Competitive Analysis
A key aspect of our initial Discovery session with your team is finding out what makes your community unique. Once we understand the approach we want to take and the key points we want to highlight in your campaigns, we’ll look at other organizations trying to do the same thing.
We’ll identify their online strengths and weaknesses compared to your organization and ensure that your website is in the right spot to compete. We’ll analyze any gaps in your content compared to those of your competitors and improve on them.
We’ll research to determine:
- Which keywords are your competitors targeting?
- How is their content ranking on SERPs?
- How can we improve their approach and tailor it to your website?
- What are they doing to reach your target audience successfully?
On-Site Optimization for Senior Living Websites
Senior living websites are unique in that user-friendliness is of utmost importance. Your target audience, potential residents and their families are likely already in a stressful place in their lives. You want to offer them solutions quickly and efficiently with your website.
User experience and SEO optimization go hand-in-hand. Search engines want to see that your website has clear pathways guiding visitors where they need to go. This allows easy navigation for your leads and easy identification by search engines determining how to categorize your website.
On-site optimization efforts:
- Clear Navigation: Intuitive navigation menus and clear headings make it easy for visitors to find the information they need.
- Strong Calls to Action: Place prominent calls to action (CTAs) throughout your website, such as “Schedule a Tour” or “Contact Us,” to encourage visitors to take the next step. Lead forms are essential to capturing visitor information and increasing the likelihood of conversion.
- SEO-Optimized Landing Pages: We’ll create dedicated landing pages for your specific services using relevant keywords that fit your audience’s search. These pages will focus visitor attention and increase conversions.
- High-Quality Images and Videos: In such a sensitive industry, it’s essential to show the caring, happy, and gentle side of senior living. Include visually appealing images and videos to showcase your facilities and services. Make your leads comfortable with entrusting their loved ones’ care to you.
- Testimonials and Reviews: Highlight positive testimonials and reviews from current residents to build trust and credibility.
- Mobile Optimization: Many of the families you’re targeting will research senior living however it’s convenient for them. We’ll ensure your website is fully responsive and provides a seamless experience on all devices.
- Accessibility: Potential residents may sometimes do their own research on living communities. It’s vital to ensure your senior living website is accessible to all users, including those with disabilities.
Content Strategy & Optimization
By strategically integrating your targeted keywords, we’ll develop a comprehensive plan to distribute them effectively across your website and blog. Each month, our experienced team of writers will provide a batch of unique and original content in line with our strategy.
We’ll create valuable content around relevant keywords to enhance your website’s credibility and authority, helping you rank higher in search engine results.
Senior living content strategy
- Relevant Topics: Our content team develops a monthly schedule to publish articles about the topics your potential residents are searching for, such as assisted living, memory care, or in-home care.
- Seasonal Themes: Leverage seasonal themes like holiday celebrations or summer activities to create engaging and timely content.
- Industry News: We’ll factor in the latest developments in senior and memory care to keep your audience engaged and informed, trusting your website as an authority.
- Optimized Landing Page Copy: Our team will help you craft pages on your organization’s most important areas, including staff information, special services, and information about your community. In senior living, this might include pages about assisted living, memory care, or rehabilitation services.
- Educational Lifestyle Content: Provide valuable information about senior living, aging, and related topics to establish your organization as a trusted source.
- Resident Stories: Share success stories and testimonials from current residents and their families to showcase the positive impact of your services.
- Facility Tours: Create virtual tours or video content to give potential residents a glimpse of your facilities.
By consistently producing high-quality content, we can improve your website’s visibility in search engine results and attract more qualified leads.
Local SEO for Senior, Assisted & Independent Living Facilities
In addition to overall SEO, local SEO is essential for senior living communities. Local SEO is the practice of attracting residents in your specific geographic area. This method is significant for the senior living industry in reaching potential residents where their communities are located. Local SEO also increases your organization’s visibility on search engines.
Local SEO Optimization
- Geo-Targeting: We incorporate your city, state, or specific neighborhood into your keywords throughout your website and content.
- Local Citations: We ensure that your senior living community is listed on local directories and online business listings, such as A Place for Mom or caring.com.
- NAP Consistency: We ensure consistent NAP (Name, Address, Phone number) information across your website and all online listings.
- Local Content: Creating content that references your specific location, such as blog posts about local events or news related to senior living.
Google My Business Optimization
Your Google My Business (GMB) profile is crucial to local SEO. One of the best ways to target local traffic is to ensure that your GMB profile is up-to-date and includes the right search terms to help your audience find you.
To optimize your GMB profile, we’ll:
- Complete Profile Information: Ensure all relevant information, including your business name, address, phone number, website, and hours of operation, is accurate and up-to-date.
- Add High-Quality Photos: Include photos of your facilities, amenities, and staff to make your profile visually appealing.
- Encourage Reviews: Encourage satisfied residents to leave reviews on your GMB profile. Positive reviews can significantly improve your local search rankings.
- Respond to Reviews: Respond to both positive and negative reviews promptly and professionally.
- Optimize for Local Keywords: Use relevant local keywords in your GMB profile’s name, description, and category.
Digital PR & Link Building
​​Link building is a crucial aspect of SEO, as it signals to search engines that your website is valuable and credible. Acquiring high-quality backlinks from reputable websites can improve your search engine rankings and drive more traffic to your senior living community’s website.
We employ several strategies to help broaden your online reach and increase your website’s authority:
- Industry-Relevant Backlinks: We’ll seek backlinks from senior living directories, industry publications, and other networks in the senior living industry.
- Directory Submissions: We’ll submit your senior living community to relevant online directories, such as senior living review platforms and local business listings.
- Internal Linking: We implement a strategic internal linking structure to improve website navigation, search engine understanding, and page rankings.
- Press Releases: We create and distribute press releases to generate backlinks, increase visibility, and attract new residents.
Detailed Analytics & Reporting
Get actionable insights into your marketing campaigns with our comprehensive monthly reports that track key performance indicators (KPIs). These reports clearly show your website’s performance, lead generation, and overall marketing effectiveness.
Key metrics included in our monthly reports:
- Website Traffic: Analyze the volume and source of website visitors, including organic search, paid search, social media, and direct traffic.
- Organic Leads: Track the leads generated through organic search engine optimization (SEO) efforts.
- Keyword Rankings: Monitor your website’s position in search engine results pages (SERPs) for targeted keywords.
- PPC Traffic: Analyze the volume of paid search traffic generated through your pay-per-click (PPC) campaigns.
- PPC Leads: Track the number of leads generated through PPC advertising.
In addition to these core metrics, we also track:
- Conversion Rates: Measure the percentage of website visitors who take desired actions, such as contacting your facility or scheduling a tour.
- Time on Site: Analyze visitors’ average time on your website to gauge engagement levels.
- Bounce Rate: Track the percentage of visitors who leave your website after viewing only one page.
- Social Media Metrics: Monitor your engagement, including likes, shares, and comments.
Our monthly reports provide detailed insights into your marketing performance, empowering your team to make data-driven decisions and optimize campaigns for maximum effectiveness.
Why Choose Kaleidico SEO Solutions for Your Senior Living?
Kaleidico has remained a leader in digital marketing for the past two decades. Our team of experts continuously adapts our strategies to stay ahead of evolving industry trends and leverage the latest digital marketing tools.
We’ve successfully helped senior living communities improve their digital outreach and target the families who need them the most. Kaleidico achieves this through a comprehensive approach based on the five foundational pillars on which we base everything.
- Strategic Planning: Our experienced strategists develop tailored marketing plans that align with your business objectives.
- Exceptional Design: Our designers create visually appealing and user-friendly websites that engage your target audience.
- Technical Expertise: Our software developers ensure your website is optimized for performance and search engine visibility.
- Data-Driven Marketing: We leverage data analytics to measure campaign effectiveness and make data-driven decisions.
- Human-Centered Approach: Working with Kaleidico is a true collaboration. We prioritize our clients’ needs and user experience.
For the cost of hiring one Marketing Director, Kaleidico offers a full-service marketing team that provides all the expertise you need. Our proven processes and experienced team yield consistent results, helping you attract qualified leads, improve SERP rankings, drive website traffic, and convert visitors into satisfied clients.