Services

Lead Generation

Why Kaleidico?

We’ve been generating sales leads online for over 15 years. 

Needless to say, how you go about generating these sales opportunities has changed many times – Google AdWords was a novel concept and Facebook didn’t even exist when we started Kaleidico. Kaleidico gives you the expertise and creativity to consistently generate leads in any market.

Download Kaleidico’s Lead Generation Framework to review and share with your leadership team. Our proven strategic lead generation process transforms average websites into lead generation powerhouses.

Kaleidico is uniquely focused on designing websites and marketing campaigns that generate leads.

Lead Generation for Mortgage Lenders

Driving mortgage lead generation is a multi-disciplinary approach. At Kaleidico, we understand that generating high-quality mortgage leads requires several components working in tandem. 

  • Discovery: Collaboration lies at the heart of everything we do. True success begins with a deep understanding of your unique needs and aspirations. We prioritize learning about your challenges, your biggest competitors, and what truly sets you apart in the mortgage lending landscape. Through discussions, we work together to define clear and measurable objectives that will meet your goals.
  • Strategy & Design: We believe in optimizing for results, not just traffic. Before driving traffic to your website, we review its current performance. We focus on assessing its effectiveness in converting website visitors into mortgage clients.  This review guides our improvements in website design, development, and conversion rate optimization (CRO). 
  • Engage & Retain: We offer a three-pronged strategy for guiding users to your website and nurturing their interest once they arrive. 
    • Organic Generation: Attract organic traffic through valuable content (blog posts, Q&As, calculators) and optimize your website for search engines.
    • PPC & Lead Nurturing: Drive immediate leads with targeted search and social media campaigns. Capture and nurture leads through your CRM with targeted email campaigns.
  • Research & Analysis: We continuously monitor campaign performance, analyze data, and adjust for optimal results. We’ll continue ongoing collaboration and iteration by working closely with your team to refine strategies, measure success, and ensure consistent lead flow.

As a mortgage marketing agency, we’ll help you discover and communicate your true strengths to attract and engage the right customers, increase loan applications, and strengthen your bottom line.

Lead Generation for Law Firms

At Kaleidico, we understand that generating high-quality case leads for law firms requires a comprehensive and integrated approach. Our strategy encompasses several key components.

  • Collaboration: We examine your firm’s unique needs, goals, and challenges. We then collaborate closely with you to understand your target audience, competitive landscape, and what differentiates your firm.
  • Strategic Planning: Based on our findings, we develop a customized strategy aligned with your goals. The plan includes defining target client personas, identifying key performance indicators (KPIs), and outlining a roadmap for success.
  • Website Audit & Analysis: We thoroughly review your existing website and analyze its user experience, search engine optimization (SEO), and conversion rates.
  • Website Enhancements: Based on our findings, we recommend and implement improvements to your website’s design, functionality, and content to enhance user experience and drive conversions. Enhancements may include:
    • User-friendly navigation and intuitive design
    • Compelling calls-to-action (CTAs)
    • Optimized landing pages for your service areas
    • Improved speed and mobile responsiveness
  • Integrated Lead Generation & Nurturing: We employ a multi-channel approach to generate and nurture leads, including creating high-quality content (blog posts, articles, case studies) to attract organic traffic (SEO), running targeted campaigns on search engines and social media to drive immediate leads (PPC), and implementing a robust email marketing strategy to stay top-of-mind with potential clients and guide them through the decision-making process.
  • Measurement, Analysis, & Optimization: We continuously track performance and provide regular reports on progress and areas for improvement. We maintain close communication with your team and seek feedback to ensure ongoing success. 

Kaleidico’s data-driven framework, informed by analytics, ensures effective and efficient strategies tailored to your objectives. Our multidisciplinary approach helps your law firm generate consistent, high-quality leads, foster strong client relationships, and drive sustainable growth.

Lead Generation for Senior Living

Quality senior care continues to be in high demand due to an aging population. With Kaleidico’s proven framework for lead generation, your senior living community can meet demand, drive occupancy rates, and increase revenue growth.

  • Understanding Your Community: We deep dive into your community’s unique needs, goals, and target audience. We collaborate closely with your team to understand your local competitors, identify your unique selling propositions, and define clear, measurable objectives.
  • Optimizing Your Online Presence: We conduct a thorough review of your website and online presence, analyzing its user experience, search engine optimization (SEO), and conversion rates. We then recommend and implement improvements such as:
    • User-friendly navigation and intuitive design
    • Accessibility features
    • High-quality imagery and compelling video tours
    • Optimized landing pages for specific care levels (independent living, assisted living, memory care)
    • Improved website speed and mobile responsiveness
  • Lead Nurturing & Conversion: We implement a robust lead nurturing strategy, utilizing email marketing and personalized communication to stay top-of-mind with prospective residents and their families and guide them through the decision-making process.
  • Data-Driven Insights & Continuous Improvement: We continuously track key metrics, analyze campaign performance, and provide regular reports on progress and areas for improvement. We maintain close communication with your team, providing regular updates and seeking feedback to ensure the ongoing success of our marketing efforts.

Ready to fill your waitlists with qualified leads? As a marketing agency specializing in senior living, Kaleidico provides a turnkey solution for all your marketing needs. We’ll transform your website and digital marketing strategies to attract more qualified seniors and their families, allowing you to focus on providing exceptional care.

What does a lead generation agency do?

Lead generation agencies are uniquely focused on outcomes that go beyond aesthetics.

Our favorite mantra is: “It’s not beautiful unless it works beautifully.”

We use design, web development, and marketing platforms and campaigns to generate sales leads.

Kaleidico’s lead generation process is holistic and human-centered

Our lead generation process begins with a holistic, human-centered philosophy. We collaborate with you to clearly understand your customers’ wants, needs, and most importantly their mindset as they pursue these desires.

During this discovery process we will discuss:

  1. Where do your customers get their information?
  2. What factors are important in selecting a company to work with?
  3. How do they expect to start an inquiry into working with you?

These three foundational questions will begin to shape our lead generation strategy, from audience development all the way through lead conversion.

A framework that consistently generates high-quality leads

Lead generation requires a multi-disciplinary marketing approach. 

Kaleidico uses the following framework to reliably generate high-quality online leads:

  1. Discovery 
  2. Strategy + Design
  3. SEO + Content Marketing
  4. PPC 
  5. Email Marketing
  6. Research & Analysis
  7. Ongoing Collaboration + Iteration

By using a closed-loop collaboration framework and proven expertise in a select set of marketing challenges we can guarantee results.

Essential elements in our lead generation strategies

Discovery + Business Objectives

Everything we do starts with collaboration. No matter how long and deeply experienced with are in the industries we serve – we take the time to learn what makes you unique.

Our discussions will culminate in clear business objectives that become our target outcomes.

Traffic Generation

Once we have defined what we’re trying to achieve and the types of leads we intend to generate, it’s time to find that audience.

We will use our expertise in SEO, Content Marketing, PPC, and email marketing to build your audience and drive traffic to your website.

Design, Development, Conversion

Before (intentionally) driving a single set of eyeballs to your website we’ll perform a careful review of your website. We are looking to assess the effectiveness of turning web visitors into customer inquiries.

We don’t want to waste money on acquiring customer visits without any hope of converting them into leads.

This process often results in some immediate incremental design, development, and conversion rate optimizations to get lead flowing fast.

Lead Capture

Now we have customers on the website. The next step is to get them to inquire with your company. 

Kaleidico puts as much design and strategy into designing our web forms and calls to action as we do websites and campaigns – this is truly unique. It is this attention to detail that gives us unusually high conversion rates. 

Lead Engagement

Getting the lead is not the end of our lead generation strategy. We want you to get every lead into a sales conversation.

Our process always includes discussions and tactical discussions around best practices for getting your leads on the phone to take an application or set up a case file.

Lead Management & Nurturing + Database Marketing

Some of your best leads will come from your CRM system – assuming you have one and you’re marketing against it.

Lead generation never stops. Kaleidico will teach you how to continue marketing to your past clients and nonresponsive customers too.

You’ll be shocked at how many high-quality leads this will yield.

Services

Strategy & Design

Audience Development

Lead Generation

Schedule your discovery call today

If you’re looking for a bigger and badder growth strategy in the next quarter or year, you need to talk to us. Our initial consultations are free, and I guarantee you’ll come away with at least one killer idea.

Schedule your discovery session. We’ll spend 30 minutes discussing your business objectives and sharing how we’ve helped clients in the mortgage industry to build more effective brands and lead generation platforms. Pick a time that is convenient for you and your team.

Download and review our lead generation capabilities deck with your team before our meeting. Come with questions. We love a lively conversation.

Download PDF

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