Marquee Funding Group

Hard money lending is generally a business built on face-to-face relationships and personal networks.
Coronavirus is forcing a change in how we do hard money and mortgage lending. Like many other businesses, hard money lending is going virtual. At the same time, the owner-occupied real estate market and mortgage refinancing are heating up.
Marquee saw this as the perfect opportunity to add a digital marketing strategy, and Kaleidico was uniquely positioned and experienced to lead this transformation.

Kaleidico’s first step was to collaborate with Marquee to understand their business objectives in this shifting market. Our discovery sessions and deep dives into their current sales and marketing processes led us to a four-part mortgage marketing strategy:
sales process optimization and automation,
tactical website redesign and conversion rate optimization,
a new mortgage content strategy, and
ultimately leveraging each of these steps to generate more online mortgage leads quickly.

Marquee Funding Group needed a website redesign but wanted to prioritize their sales process optimization first. But, we need to start generating some online mortgage leads to test the system.
To serve this prioritization goal and at the same begin building a website lead generation platform for the future, Kaleidico redesigned highly-optimized landing pages and progressive mortgage lead forms for both broker and individual borrower clients.
These customizations created a streamlined way for mortgage brokers, real estate investors, and individual homeowners to quickly submit one or more loan scenarios – generating a high-quality mortgage lead for Marquee loan officers.

Marquee had attempted to initiate a basic SEO and content creation program in-house, but like all mortgage lenders – production is the top priority!
Their business’s speed and growth made it very difficult to write and publish high-quality content for customers consistently, much less cultivate an SEO strategy to the position that content on the first page of popular Google searches.
Kaleidico lives and breathes mortgage SEO and content creation. As a result, we quickly and efficiently structure and information architecture for your website and an editorial calendar to efficiently and rapidly start attracting a lead generating customer audience.

Ultimately the goal of any mortgage marketing engagement is to generate mortgage leads.
In the case of Marquee Funding Group, they had a strong sales culture, lots of hustle, and we’re just looking for an additional channel to grow their owner-occupied hard money business.
Kaleidico put together a lead generation program with a diverse set of digital channels – organic, SEO, and content marketing; paid, using Google Ads, and lead nurturing, using email marketing.