Discovery + Business Objectives
Everything we do starts with collaboration. No matter how long and deeply experienced with are in the industries we serve – we take the time to learn what makes you unique.
Our discussions will culminate in clear business objectives that become our target outcomes.
Once we have defined what we’re trying to achieve and the types of leads we intend to generate, it’s time to find that audience.
We will use our expertise in SEO, Content Marketing, PPC, and email marketing to build your audience and drive traffic to your website.
Design, Development, Conversion
Before (intentionally) driving a single set of eyeballs to your website we’ll perform a careful review of your website. We are looking to assess the effectiveness of turning web visitors into customer inquiries.
We don’t want to waste money on acquiring customer visits without any hope of converting them into leads.
This process often results in some immediate incremental design, development, and conversion rate optimizations to get lead flowing fast.
Now we have customers on the website. The next step is to get them to inquire with your company.
Kaleidico puts as much design and strategy into designing our web forms and calls to action as we do websites and campaigns – this is truly unique. It is this attention to detail that gives us unusually high conversion rates.
Getting the lead is not the end of our lead generation strategy. We want you to get every lead into a sales conversation.
Our process always includes discussions and tactical discussions around best practices for getting your leads on the phone to take an application or set up a case file.
Lead Management & Nurturing + Database Marketing
Some of your best leads will come from your CRM system – assuming you have one and you’re marketing against it.
Lead generation never stops. Kaleidico will teach you how to continue marketing to your past clients and nonresponsive customers too.
You’ll be shocked at how many high-quality leads this will yield.