The Hows and Whys of Marketing Automation
Marketing automation used to be something that only the largest companies could afford to implement a couple of years ago, but nowadays it’s accessible to any business owner, no matter the budget. Sure, it still might be a substantial investment for some, but it is an investment that pays off over time.
If you are interested in marketing automation, but are not quite sure what to make of it, then you have come to the right place. Let’s start off by discussing what it actually is.
How can you define marketing automation?
Simply put, it’s all about offering you the possibility to implement automatic procedures that easily segment and schedule your marketing campaigns that directly target your consumers and would-be clients.
Marketing automation generally comes in the shape of software that effectively allows your business to nurture potential leads in such a way as to ensure they will convert to full-time customers. Moreover, one of its main goals is to also ensure you will be able to turn those acquired customers into delighted, satisfied customers that would be more than happy to spread the word about your services and products.
The main goal is to ensure all of this is achieved through automated procedures that save your company time and effort.
So how can you make sure marketing automation is properly implemented?
While marketing automation is no way difficult to comprehend and make use of, it’s still useful to know exactly what you have to keep in mind in order to get the most out of it:
- Timing is everything. You need to implement this process exactly when your business would need it the most or when there wouldn’t be a lot of hassle for your business to adapt to it. If your business is just in its startup phase, if it received a significant increase for its marketing sector, or if it has simply outgrown the manual marketing phase, then it is the right time to implement marketing automation.
- Focusing on details is critical. Make sure you don’t overlook things like your most efficient lead generation sources, your process for qualifying leads, and the way you promote your business and products. Build the automation strategy according to these aspects.
- Preparing a project plan ahead of time is a must. Make sure the strategy will cover important aspects such as the areas that require improvement, your options when it comes to marketing automation software vendors, and the integration process.
Let’s answer the most important question: Why do you need to implement marketing automation within your business?
Well, there are quite a few benefits to consider when it comes to this:
- This software can effectively reduce your staffing costs and save you a lot of time. Just think about it: One of your employees could actually compete with a large marketing team that relies on manual procedures.
- The customer lifetime value and your overall client base will be improved over time. This, in turn, will lead to increased profits for your business.
- Since your marketing department won’t have to waste so much time on manual work, they will be able to devote more of their energy to coming up with new, creative marketing strategies that benefit your business.
- Marketing automation will allow your marketing team to efficiently target select customers across a wide variety of both online and offline channels.
Want to learn more?
Then make sure you check out the rest of our articles as well since you will get to learn plenty of useful things about marketing in general. Also, don’t forget to see which of our marketing-related services would best benefit your business.
Improving your business is just a click away! Contact us today with your project details and we can start helping you out.