How to Develop Your Content Marketing Strategy

Unless you’ve been hiding under a rock you’ve heard the cliche, “Content is King.” But, if you’re like many marketing professionals you’re probably scratching your head, asking:

“What does that really mean for me down in the content marketing trenches, trying to do this stuff?”

Wonder no more…

Content marketing is a strategy and good strategies have success formulas.

The Web was made for content. From its very inception the World Wide Web was the interlinking of content. The only change from then and now is that the environment is so much richer and engaging. Making it just the slightest bit more complex, but on the positive side, far more opportunities to find a specific tactic that gives you great results.

To show you how to develop a content marketing strategy that works, I’ve created an infographic. Take a look. It breaks down the why and how of using content marketing to get more web traffic.

2014-K-contentMarketing-Infographic

Conclusion

Content marketing is far more than pumping out 500 word SEO articles everyday. In fact, that will probably sink you these days. It’s about creating rich content, in multiple channels, and doing it consistently.

Look at UpWorthy. They’re blasting off because they understand great content marketing seizes attention and creates activist audiences–enthusiasm that goes viral.

How can you increase the impact of your content marketing?

We’re loving infographics that make it easy to learn the broad marketing concepts and highly detailed how-to blog posts that get into the nitty-gritty of marketing campaigns.

Have you noticed that?

Like this article? Join us every week for actionable ideas. Insights from real campaigns, straight to your inbox.