Landing pages are essential to your inbound lead generation strategy. Every product and service you offer will need to have its own landing page so that visitors don’t get lost on your homepage. However, you need the types of landing pages that will convert your visitors into leads.

While the importance of landing pages is pretty clear, web design is another aspect that needs to be taken into consideration here. 

This is because it’s a key element when it comes to creating a beautiful landing page that is able to convert visitors into customers.

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Best practices to build high-converting landing pages  

Make the message clear

It’s important for your landing pages not to waste people’s time. Make it easy for them to find the key points of what you’re offering.

People won’t spend their time reading all the text, so make sure it’s easily scanable for them. For that, you can use headers, subheaders, bullet points, numbers, bold certain words or phrases, and italics.

Use colors that stand out

Every landing page should have a strong call to action, but this also means that it has the be visible enough, so that people can click on it. Complementary and contrasting colors work best in this case.

Take this example from GO Mortgage: The navy, green, and grey accents compliment each other and the brand’s logo. The bright green CTA buttons are clear and easy-to-find against the stark white background. The image is simple yet adds another splash of color in the pallette.

Make your logo visible

By making your logo visible, visitors will know that they came to the right place. You have to place it strategically. It doesn’t have to make a statement, nor does it have to be the focus of the landing page. Place it so that people will easily recognize it.

This helps a lot, especially when people click on your landing page from external sources. After you’ve decided where you want your logo to be, keep it in that position on all of your landing pages.

Keep things simple

Even though you might be tempted to add many visual elements to your landing page, it’s best to keep it simple.

Your images might be fabulous, but they will defeat the purpose of the landing page, and people won’t be focusing on the call to action.

Also, by having a lot of images, the loading times will increase. Even one second of delay will minimize your conversions.

Social proof

By adding social proof to your landing page, you will increase the credibility of your content and your conversions. If you’ve received some positive feedback from people who have already downloaded your eBook or used your products, post their feedback on the landing page.

We found this creative way to feature testimonials on the website of our long-time client, Marquee Funding Group. The background photo provides a contrast to draw your eye to the testimonial and represents their brand by featuring the West Coast on which they operate.

You can even use quotes that people left on your social media pages. Social proof also means highlighting how many people have already downloaded your offer or used your products.

Increase conversion on your landing pages with an optimized design

If you want your website’s visitors to click on the landing page link, then you need to take advantage of this opportunity and make sure they don’t go to waste.

By making sure you include all the elements mentioned above in your landing page’s web design, you will turn it into a success.

Even though they say not to judge a book by its cover, most of us do it all the time. Don’t let your website fall into this category. Need help generating leads for your business? Kaleidico can create web design and lead generation recommendations for you.