We are all aware of the impact social media has on our lives, but there is more to it than just sharing and liking your friends’ posts.

If you are running a business, no matter what kind of services or products you are trying to sell, it’s inevitable that you will consider using social media when planning your marketing strategy.

In fact, social platforms are one of the main tools marketers use nowadays to create more brand awareness.

How to grow your social media presence

Find out more about your audience

Your audience is placed right at the very center of all your social media efforts, so if you want to become more popular and have more visibility online through social media, your first step is understanding what your audience needs.

This way, you will know what kind of content you should post in order to get more followers. You can even use surveys to find out more about their preferences and what topics they are into.

Another thing that you shouldn’t skip is finding out which are their favorite channels because this is where you should post more often.

Use valuable content to engage the audience

After you find out what your audience is like, start building a long-lasting relationship. Try to make them engage with you by posting useful content that can help them solve practical issues.

They will be tempted to share your content with their friends as well, so your list of online followers will increase in the long run, which translates to more profit.

Focus on direct interaction

Interact with your audience as much as you can. Don’t just post a link. Give them a reason to read it, and state your opinion. 

Try to make them engage in conversation, and don’t forget to always answer their questions.

Add social media icons

If you haven’t done this by now, don’t forget to include icons of the social media channels you use on your company’s website.

Those who visit will immediately follow you online if they find your information useful.

Use hashtags as much as you can

This is something everyone likes and uses, so why not use them? Hashtags will definitely help you grow your social media presence.

Use hashtags on Facebook, Twitter and everywhere else to bring more people to your profiles.

Optimize

Use keywords to optimize the content you post online. This will make it stand out in the search results. 

See what terms people usually use when searching for topics related to your business, and include them in your posts.

Be consistent

Post content regularly. Once your followers are getting used to reading your posts, you have to continuously provide new tips and tricks in your niche.

Otherwise, they will lose interest in you, and you definitely don’t want that when your goal is to boost your social media presence.

Ask everyone to share

Don’t hesitate to ask your clients and all the people you know to share your content.

It is the best way to make more connections, get more followers, and increase your chances of turning them into real customers.

Analyze your progress

This is a step you should never omit, no matter what plan you implement. After applying the measures you had in mind, always analyze their result. In the case of social media growth strategies, there are certain tools that can help you monitor your progress, such as Cyfe or Oktopost.

It’s a matter of time and exercise to see which of these strategies is better for your business in order to get more followers on social media. One thing is constant, though: No matter what you do, focus on your audience’s needs and preferences.

If you need more information on related topics, don’t forget to check out the rest of our articles as well and see which of our digital marketing services would interest you.

The right marketing plan is what your business needs to become more successful, so contact us right away if you need any help.