What's in this article?
Many of you have heard the term Full Stack Developer.
This is a concept that came into being as the result of a few converging trends:
- Programming languages becoming more accessible to developers
- Growing user expectations of what software should be able to do
- Increased need to quickly and efficiently get software products to market
Full Stack Marketing is a similar phenomenon.
In digital marketing, our converging trends are:
- The rapid proliferation of marketing technology that helps automate and scale
- Growing consumer expectations of the marketing experience
- Increased need to quickly and efficiently scale marketing and lead generation
What does this mean to you as a marketing director or CMO?
In the simplest terms, these same trends are forcing you to figure out how to recruit, train, or retain a full-stack marketing team ASAP.
To remain competitive, you have to have a team that can think and execute across channels and leverage technology to achieve broad organizational growth goals.
The digital world is getting bigger and more complex. You must have an omnichannel approach to have any chance at influencing your customers.
Full Stack Marketing is the only way to success.
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What a Full Stack Marketing Team from Kaleidico Looks Like
For the price of one (maybe one and one-half) full-time employee, you get an entire marketing team that is focused on growing your business, both in brand awareness and cold hard leads for your sales team.
Here is what this team looks like by role.
Content Strategist
To maximize organic lead generation, we offer a full content team of expert blog writers to provide your website with unique and original content. This content is optimized to reach your audience where they’re searching, using phrases and key terms that they’re Googling.
These informative articles live on your website, giving your business authority and showing your target audience that you are credible in your industry.
Project Management, Campaign Strategy, Execution, and Metrics
An account manager is essential to getting campaigns launched, maintained, and performing against your business objectives.
This part of the team typically includes one or two project managers who are experienced and certified digital marketing specialists (typically with HubSpot and Google certifications). They manage all execution, including requests, projects, and campaigns.
Web Design & Development
Our website development team is a full-stack development team, including a senior software engineer and manager, as well as a supporting team of front-end and back-end developers versed in PHP, WordPress, Javascript, theme, plug-in, and API development.
Here are a couple of recent website launches: CRCMich.org, Censys.io, and TheLifeBridgeChurch.com.
Social Media Management
This team is full of seasoned and creative social media managers. They drive strategy and execution on all social media platforms set up, management, coaching and training (to assist your internal team in creating effective non-ad and event posts), and creating and managing all social media advertising campaigns.
PPC (Pay Per Click) Management
Our PPC team is a group of seasoned, battle-tested PPC managers who have worked in some of the most expensive and competitive keyword marketplaces.
They will create targeting strategies, do keyword research, create ad text and display ads, and manage and optimize Google AdWords for maximum impact.
This team can also manage other pay-per-click advertising platforms, such as Bing ads, Facebook ads, Instagram ads, and LinkedIn ads.
Get a Full Stack Marketing Team With Experience
If you’re ready to jump-start your business growth with our Full Stack Marketing Team, contact us and we’ll set up a discovery call to see if there’s a fit.
