Do you find creativity in sales intimidating? Fortunately, it’s not as complicated as you think.

Creativity in sales is about resourcefulness, adaptability, and empathy—not artistry. It involves finding smart, customer-centered ways to make connections and solve problems.

In this article, we’ll examine what creativity really looks like in sales, including examples, tips, and industry-specific ideas.

What is an example of creativity?

At its core, creativity involves thinking differently and approaching challenges and solutions from new angles.

In the workplace, this can take many forms:

• Reframing a problem to find a better solution
• Communicating in more human or memorable ways
• Building something new from limited resources
• Taking a risk that breaks conventions

Essentially, it’s about being willing to try something that better fits the person in front of you.

Creativity in the workplace: Senior living sales advisor takes a personal approach

For example, imagine you’re a senior living advisor working with a hesitant family.

Instead of sending a link to the standard virtual tour on the website, you decide to record a quick, personalized video tour that shows the exact room the family had discussed and mentions the parent by name.

Creativity like this doesn’t require big budgets or dramatic flair—it requires being tuned into your audience and being willing to take a fresh approach.

Thinking outside the pitch: What is an example of creativity in sales?

Creativity in sales often shows up in the ways we break from routine.

Consumers today are overwhelmed with sales messages in the form of emails, cold calls, DMs, follow-ups, and more.

Creative salespeople know how to step outside the script and create moments of genuine connection.

Examples of creative sales tactics

• Personalized approaches: Whether you film a short video like in the previous senior living example or share tailored tools, comparisons, or decision guides, personalization invites engagement and creates moments of genuine connection.
• Humor, viral trends, or memes: If it fits your brand or audience, lighthearted humor or your take on a viral social media trend or meme can make your messages feel approachable rather than transactional.
• Customized demos or pitch decks: Sales should never be one-size-fits-all. Including the prospect’s own branding, terminology, website screenshots, or specific pain points is an effective way to stand out.

In industries where decisions may be deeply personal or emotional, these creative approaches can quickly ease anxiety and build credibility.

Creativity in sales: Mortgage lender shares helpful, unexpected comparison

For example, imagine you are a mortgage lender who knows your potential client is comparing multiple lenders.

To stand out, you film a quick video on your phone that walks them through a side-by-side loan comparison based on the client’s goals—the unexpected gesture results in an immediate phone call from the client to discuss follow-up questions.

Break the script: How to be creative as a salesperson

As you flex your creative muscles, think about how you can approach things differently in your daily processes.

Here are some creative examples in sales to help you practice.

Personalize your follow-ups using insights from discovery calls

Follow-ups are a prime opportunity to stand out. Many salespeople send short, automated, or generic follow-ups.

You can stand out by referencing a concern the prospect mentioned, a shared goal, or even a personal detail like an upcoming trip they have planned.

Use storytelling to build an emotional connection

Stories are powerful. Sharing real anecdotes about past clients or painting a “before and after” picture can help prospects visualize themselves succeeding with your service.

For example, a senior living advisor might tell a story about a family with similar concerns and how they found peace of mind after moving in.

Try new tools that bring your message to life

Rest assured—creativity doesn’t have to mean you’re constantly inventing something from scratch. Many salespeople don’t have the time or resources to do this.

Instead, you can use drag-and-drop proposal tools, build interactive checklists or timelines, or embed videos to make your information more engaging and easily digestible.

Brainstorm creative angles with your team (or AI!)

Collaborate with your sales team to discover what’s working for other team members or brainstorm ideas worth testing.

You can also use AI tools like ChatGPT to help you come up with new messaging angles, subject lines, or follow-up ideas.

Experiment and test to figure out what works (and what doesn’t)

Let data guide your creativity—try different call openers, visuals, or ways of framing your offer and test this approach against your typical methods.

This can be a “safer” way to experiment with smaller creative methods. If it works, great—if it doesn’t, you can return to your typical approach or try another!

What is an example of creativity at work?

In a broader sense, some of the most innovative ideas come from cross-department collaboration between marketing, sales, and operations.

This might look like:

• A marketing team rebranding a service using direct customer feedback
• An operations team solving a logistics challenge

For example, a law firm admin notices multiple prospects have missed scheduled consultations, so they suggest sending text reminders with a map and parking instructions.

When you’re part of a team that embraces creative problem-solving, it becomes contagious—and helps everyone examine their processes with fresh eyes.

Why creative thinking is your sales superpower

Your service might be similar to others in your industry, but your approach is where you differentiate yourself.

Creative thinking helps businesses:

• Stand out in crowded inboxes: Clever subject lines, enticing offers, and personalized messages are the emails that get opened.
• Build real relationships: Creative approaches prove you’re paying attention—and thinking beyond the sale.
• Adapt to different personalities and pain points: Every lead is different. Creativity helps you shift gears to meet your prospects where they are.

Creative thinking earns trust, but you don’t have to overhaul your sales processes to be successful.

Start small by picking one or two areas of your workflow to improve.

Ready to turn creative thinking into measurable results?

Kaleidico helps mortgage lenders, law firms, and senior living communities stand out with smarter strategies, stronger messaging, and high-converting websites.

If you’re looking to generate more qualified leads and build better client relationships, let’s create something successful together.