Creative Brief:
Marquee Funding Group, a California private money lender, was looking to grow their owner-occupied mortgage lending with a consumer-direct mortgage marketing strategy.
Marquee initiated a competitive search for an agency with mortgage marketing expertise and discovered Kaleidico’s unit positioning and experience. We began our relationship with a limited, 30-day strategy engagement.Â
From this collaborative process, Marquee and Kaleidico developed a growth plan that included three areas of focus: sales process improvement, tactical website conversion optimization opportunities, and new traffic generation strategies to grow their online presence and customer audience.