Kaleidico: Expertise Across Three Industries
Our comprehensive suite of marketing services includes everything from crafting compelling websites and generating high-quality leads to optimizing your online presence and building strong brand awareness. We combine data-driven strategies with creative expertise to deliver measurable results and help you achieve your business goals.
- Mortgage: We know mortgage—Kaleidico has helped mortgage professionals grow their businesses for over 20 years. With our expert guidance, you’ll gain access to high-quality leads, cutting-edge marketing tools, and a dedicated support team to help you grow your mortgage business efficiently and effectively.
- Law Firms: Attract more clients and grow your law practice with our targeted marketing solutions. We’ll help you generate qualified case inquiries, build a strong online presence, and convert leads into loyal clients with affordable solutions.
- Senior Living: Kaleidico specializes in senior living marketing, helping you fill your community and exceed occupancy goals. Our proven strategies will attract qualified leads and convert them into residents, ensuring your community thrives.
Our Marketing Services
Custom Web Design
Kaleidico is your strategic partner in turning your website into a lead generation machine. Get a custom, consumer-direct website that not only looks great but also drives tangible results in the form of qualified leads.
How does Kaleidico do it?
- Proven Lead Generation Strategies: Websites are built on a foundation of tested user experiences and effective sales funnels designed to capture and convert potential borrowers.
- High-Converting Landing Pages: Product landing pages that are optimized for conversions. These pages are tailored to your unique brand and style, ensuring a seamless customer experience.
- Data-Driven Approach: We leverage analytics to identify high-performing lead paths and forms, maximizing your website’s efficiency.
- Comprehensive Website Analysis: For existing websites, Kaleidico offers a deep dive into accessibility, competition, and functionality to identify areas for improvement.
Your website will reflect your brand identity perfectly, creating a cohesive customer journey. Our websites are designed to attract and capture your target audience, generating a steady stream of qualified leads.
A well-crafted website can boost your reputation and encourage satisfied customers to refer friends and family. By streamlining the user experience, Kaleidico helps you close deals faster and more efficiently.
Lead Generation
Kaleidico offers two robust solutions to fuel your mortgage lead generation.
1. Velocity Platform: Affordable, Turn-Key Lead Capture
Need a modern, mobile-friendly website fast? Generate exclusive leads organically on our Velocity platform. This customizable template offers a quick and affordable way to launch a lead-generating website within weeks. The platform is well-maintained by our team to ensure a smooth user experience and optimal performance.
2. MyPerfectMortgage.com: Fresh Leads Delivered Daily
Don’t have time to wait for website traffic to build? MyPerfectMortgage.com delivers pre-qualified leads directly to your sales queue within 24-48 hours. Here’s how it works:
- Targeted Acquisition: Set your lead type preferences and budget. MyPerfectMortgage.com uses Google Ads, SEO, and content marketing to attract your desired clients.
- Premium User Experience: Leads are generated on a trusted, content-rich domain, ensuring a positive first impression.
- Seamless Integration: Leads are automatically posted directly to your CRM or lead management system, minimizing manual entry and maximizing efficiency.
- Phone Leads Made Easy: Qualified phone leads are connected directly to your inbound call center, allowing you to connect with potential borrowers instantly.
With Kaleidico, you can choose the lead generation strategy that best suits your needs.
Content Marketing
Our content marketing services deliver high-quality, SEO-optimized articles, press releases, and landing pages designed to attract your target audience. By creating informative and engaging content, we establish your business as a trusted authority in your industry.
Our expert writers craft content that educates, inspires, and persuades potential customers, guiding them through the buying journey. This strategic approach increases website traffic and generates high-intent leads ready to convert.
Let us help you build a strong online presence and turn visitors into satisfied customers.
Email Marketing
Build a strong relationship with potential customers through our effective email marketing services.
- Capture Valuable Leads: Our optimized contact forms strategically placed throughout your website capture essential information, expanding your network of potential customers.
- Personalized Lead Nurturing: Deliver tailored email campaigns that guide leads through the buying journey. Our ongoing newsletters provide valuable information, building trust and engagement.
- Streamlined Lead Management: Efficiently manage your leads with organized campaigns and automated workflows.
- Custom Branded Experience: Create a cohesive brand identity with custom email templates and sequences designed to resonate with your target audience.
PPC
Our PPC management services deliver targeted, high-impact campaigns to drive immediate results.
- Google Ads: Reach customers who are actively searching for your products or services. Our team craft highly competitive campaigns that deliver exceptional ROI. While requiring a larger initial investment, Google Ads offers unparalleled potential for generating qualified leads.
- Facebook Ads: Expand your reach and build brand awareness through engaging Facebook ads. This cost-effective platform allows you to target specific demographics and interests, making it ideal for nurturing potential customers.
We optimize your campaigns for maximum performance, continuously analyzing data to refine targeting and messaging. Let us help you achieve your marketing goals through effective PPC advertising.
SEO
Our comprehensive SEO marketing services are designed to improve your website’s ranking and drive organic traffic.
- In-Depth Website Audit: We start by thoroughly analyzing your website’s current performance, identifying areas for improvement and opportunities for growth.
- Content Optimization: Our experts eliminate duplicate content and optimize existing content for relevant keywords, ensuring your website delivers value to search engines and users.
- Backlink Analysis and Building: We assess your website’s backlink profile and develop a strategy to acquire high-quality backlinks from authoritative websites, enhancing your site’s credibility and authority.
- On-Page SEO Mastery: Our team implements best practices for on-page SEO, including keyword optimization, meta tags, header tags, and internal linking, to improve your search engine rankings.
- Strategic Content Creation: We develop a content strategy aligned with your business goals, conducting thorough keyword research to create engaging and informative content that attracts your target audience.
By combining these elements, we create a customized SEO plan that delivers measurable results and drives sustainable growth for your business.
Google Tools Management
Our Google Tool Management services provide expert setup, optimization, and ongoing management of critical platforms to drive your online success.
- Google Analytics: Gain deep insights into your website’s performance. We set up robust tracking, analyze user behavior, and provide actionable recommendations to improve conversions and user experience.
- Google Search Console: Ensure your website is visible and accessible to search engines. We optimize technical SEO, monitor search performance, and identify opportunities to enhance online visibility.
- Google My Business: Boost your local search presence. We create and optimize your Google My Business listing, manage reviews, and encourage customer engagement to drive foot traffic and online visibility.
By harnessing the power of these Google tools, we help you make data-driven decisions, improve search engine rankings, and enhance your online reputation.
Social Media Management
Our social media management services go beyond posting and sharing. We create a strategic, results-driven approach that amplifies your brand’s voice and drives engagement.
- Craft Compelling Content: Develop original, industry-leading content that positions your business as a thought leader.
- Amplify Your Message: Leverage social media to distribute your existing content, such as articles, newsletters, and press releases, reaching a wider audience.
- Build a Strong Presence: Create a cohesive social media strategy aligned with your brand identity and target audience.
- Drive Engagement and Leads: Foster meaningful interactions with your audience, building trust and generating qualified leads.
- Ensure Compliance: Our knowledgeable team stays up-to-date with industry regulations and best practices to protect your brand’s reputation.
Our collaborative approach ensures your complete satisfaction and delivers exceptional results. Let us handle the complexities of social media while you focus on growing your business.