Ambitious and savvy lawyers recognize the importance of maintaining high-quality law firm websites. 

But a good website isn’t enough. You want the best law firm website possible to get an edge over your competitors.

Take a look around online to see the highly competitive legal industry all competing for the top spots in Google searches. It can be overwhelming if you’re not a marketer.

If you’re just starting your law firm website design process, you may be looking for examples of cheap and easy WordPress templates or design ideas.

This is a good first step, but I want to inform you of real design choices — not just the styling of your website, but the strategy and tactics behind attracting your audience to your website, and getting them to fill out a form.

In this article, I’ll tell you exactly what you need to create the best website for your law firm, and list examples of current websites that exemplify those design choices.

Why a good website is necessary to get more clients

There are three main ways lawyers find new clients — referrals, reviews, and lead generation through their website’s SEO.

What’s law firm website SEO you ask? It stands for search engine optimization, and it’s a digital marketing strategy that aims to make your website rank higher in a Google search than your competitors.

How do people find lawyers these days anyway? Through Google! This includes:

• Searching Google Maps for local law firms.
• Search Google for questions related to their legal issues.
• Searching Google for specific types of lawyers (car accident lawyer, divorce lawyer, malpractice lawyer)

But if your website’s design and content are lacking, your website will never rank high in a Google search.

Over many years, this will result in hundreds or possibly thousands of missed opportunities because your audience never even considered your law firm, because they couldn’t find it in a Google search! 

Instead, let’s tackle this problem today and offer solutions on how to get a website that generates leads.

So is a good law firm website necessary? Yes!

Don’t get buried in the search results. Take action now to improve your law firm website design and legal marketing strategy. 

Download our free Guide to Designing a Consume-Direct Law Firm Website that Generates Case Leads and watch your case inquiries increase.

What your law firm’s website needs to generate leads and case inquiries 

Your website probably doesn’t need as many features as you might think. You don’t need to bombard your web visitors with pop-up ads or scrolling banners, those don’t really work that well anyway.

We’ve discussed this before in other law firm digital marketing blog posts, which I encourage you to read, so I’ll keep this section brief. 

The main features your law firm website needs to both impress your audience, and make Google index your website into its search results to improve your website SEO include:

• A clear mission statement explaining your services offered. This will keep your readers from leaving the page, because it tells them they’re on the right website.
• Individual web pages for each of your key practice areas (medical malpractice, surgical malpractice, delayed birth injuries, car accidents, etc.) The more pages your website has, the longer people will engage and stay on your website.
• Attorney bio pages for each of your attorneys. Don’t make the mistake of creating individual websites for each of your attorneys. This is a big SEO mistake. Landing pages on your main site is enough.
• Calls-to-Action (CTAs) on every page of your website encouraging readers to “reach out,” “contact us,” “subscribe to our newsletter,” “give us a phone call,” “get the compensation you deserve today!”
• Contact forms and progressive lead forms. Make sure there are plenty of ways for your audience to fill out their contact info on your website.
• An About, Contact, and Blog page listed at the top of the site’s navigation
• A footer that has your law firm’s physical address, phone number, and email address
• A blog page that regularly publishes how-to articles or specific legal scenarios to capture readers’ attention in a Google search. Blogs are often the main traffic referral source, so this is absolutely essential for attracting traffic to your website.
• Testimonials and reviews to add social proof and trustworthiness to your website, encouraging your audience to reach out for additional help and information.
• Language that appropriately matches the audiences’ mood and situation. Divorce lawyers may be able to tap into resentment or even a bit of anger to provoke a response from their readers to fill out a form.While medical malpractice or sexual abuse lawyers need to offer calmer, compassionate language to soothe and reassure their audience to take the next steps. Make sure to avoid objectionable or insensitive language that can be considered tone-deaf and drive your readers away. Don’t be tacky!

Content marketing tactics

As I briefly mentioned, your website’s blog posts will be the primary mover of people from Google searches directly to your website. 

This is commonly referred to as “content marketing.”

It basically means writing free, helpful and valuable articles for your audience to stumble upon in a Google search. It’s the foot in the door you need to gain access to more clients!

You should be publishing blog posts regularly on your law firm’s website. At least four a month, but more like four a week to see better results at the minimum. 

Recently at Kaleidico, we’ve experimented with publishing our blogs on a weekly basis (something like 10X our normal amount) and already the traffic flow and engagement coming in is very promising.

In order to compete in the legal field, you absolutely should be blogging.

The problem is, does anyone at your law firm have the time to write that many articles? 

If there’s nobody at your office who has time to publish high-quality blog posts consistently, reach out to Kaleidico.

Learn more about our content marketing program where we can write high-quality articles to get you more traffic and lead generation results.

The criteria we used to choose the best law firm websites

If you’ve taken a look at Kaleidico’s website, you’ll see we value a minimalist design.

Why?

Because we want visitors to read our words, not get lost in animated, scrolling banner ads, or other extraneous design choices that don’t add to the user experience.

Our list of great law firm website designs all have these common design criteria:

• Clean, professional, intuitive design
• Quick and simple case consultation forms – introduce the concept of lead paths, survey-style forms – quick, simple, detailed intake of client situation, and super mobile-friendly
• Clear and organized paths to essential information about case types and practice areas
• Powerful testimonials
• Proven results
• Compelling attorney profiles

Examples of great law firm websites of 2022

Popular website design styles change every year to keep up with Google’s best SEO practices.

Astute marketers and designers are constantly looking out for Google’s algorithm update to make sure their website is always one step ahead of the competition.

If you’re just starting out looking for design ideas to revamp your law firm’s website, don’t worry about the Google algorithm yet. 

What’s important is that your website conveys a sense of authority and trust to your reader, and provides them with valuable and free content.

If you can impress your audience with your website, they’ll fill out a form and generate another legal lead for your company.

Let’s look at some of the best-designed legal websites of 2022 for your inspiration.

Grover Lewis Johnson

Grover Lewis Johnson is a law firm specializing in two fields — medical malpractice litigation and insurance, corporate, and commercial defense.

The copy is client-focused, compassionate, authoritative, and features an intuitive case consultation form that’s more accessible and friendly than the standard form.

Here is another example of a quick, simple, intuitive case consultation intake form to generate legal leads.

Compelling attorney profile bio pages with easy-to-access contact information humanizes this company and improves its SEO. 

Grover Lewis Johnson’s legal blog content help clients better understand their situation and possibilities. It also builds confidence in scheduling a case consultation.

Odjaghian Law Group

The Odjaghian Law Group specializes in traumatic brain injuries and spinal cord injuries litigation.

Readers will notice immediately what kinds of results are possible for their specific case. While some law firm websites might shy away from giving exact monetary figures, the Odjaghian Law Group highlights it as a key feature on their homepage.

Check out the powerful testimonials farther down on the homepage. Social proof is necessary to build trust with your audience, and video testimonials are more impactful than words alone.

Aharoni Business Law, PC

Aharoni Business Law offers general business legal services to small businesses, including business law, employment law, and intellectual property.

The website begins with a strong mission and positioning statement using the keyword “business” in its text. This reassures the reader that they are on the right website and that they are understood by the law firm.

Aharoni has invested time and energy to produce educational, informational videos that helps clients understand their need for legal counsel and support. 

In another smart design move, they have created a FAQ page that asks qualifying questions to ensure their incoming leads are high-quality and usable. 

Counsel for Creators

Counsel for Creators provides legal resources and coaching for creative people and their businesses.

Again, another great example of a strong mission statement and nice positioning for their target market. This page is basically conveying “we get you” to its target audience. One necessary step for retaining web visitors on the page.

The website’s design and content are extremely easy to understand. Services and processes are easily found, letting the audience think “They can advise me on what I don’t fully understand and it seems simple — no more work on me to figure this out.”

Davis Wright Tremaine LLP

Davis Wright Tremaine is a major law firm specializing in business and litigation law. They are notable for their work getting compensation for landowners, fishermen, and businesses affected by the Exxon Valdez oil spill.

Being a major law firm, its homepage cleverly and intuitively offers navigation to help its audience find exactly the right practice areas and services for their legal scenarios.

If your law firm specializes in multiple key practice areas, take a design approach from DWT’s website.

Andreozzi + Foote

Andreozzi + Foote are civil attorneys focusing on sexual assault cases.  If you look at their domain name — victim civil attorneys dot com, you’ll notice they picked very important keywords to improve their SEO. This is a tactic some law firms take — rather than using their business name, they opt for high-value keywords to improve their searchability.

Immediately, you’ll notice strong and empathetic copy and humanizing images of the team. 

Compassionate language is an essential value that must be conveyed for sexual abuse cases, over the more aggressive language used by other law firms, such as car accident litigation, or divorce litigation.

Listing key practice areas on the website allows prospective clients to quickly find and better understand their situation, so they can confidently schedule a case consultation.

Get the best design for your legal website from Kaleidico

Kaleidico is a full-service, digital marketing agency that helps law firms and attorneys generate leads.

We implement our proven 90-Day Law Firm Marketing Plan to design and build law firm websites that impress your audience and convert them into paying customers to fuel your business.

With your new optimized law firm website, we’ll supplement your sales funnel by providing steady, qualified leads.

Working with Kaleidico is like hiring an entire marketing department, at a fraction of the cost of hiring a new employee.

You’ll gain access to our team of graphic designers, web developers, content strategists, writers, editors, and account managers.

Are you tired of buying leads from lead aggregators and ready to produce your own?

Schedule a Discovery session call to learn how we can help grow your business.