perfected this strategy in selling aged leads.
Talk about a lead quality problem!
The challenge didn’t stop there. This is a really small market and most lead buyers have a negative impression of aged internet leads.
But, guess what? The world of telemarketing and live transfers is fueled by these types of internet leads. So, the quality isn’t that bad. You just need to have the sales process and systems in place.
These internet leads, like all internet leads, can be an effective source of revenue growth. You just need the right system.
Define your marketing objectives
My first step was to clearly define my marketing objectives. In this case, I wanted to:
- Enlarge the lead buying market for this niche lead category
- Improve transparency around how these leads are generated
- Teach these prospective buyers the sales processes and systems that will help close aged leads
Here’s what happens when we used this lead buyer marketing strategy
We sell over $100,000 in leads every month, without a single sales person.
We rank on page one for all the major lead types.
In Google and YouTube search, we rank on page one for the most important sales skills and training – to close internet leads.
